SOURCE: iData Research

January 28, 2016 13:34 ET

Arthrex, Karl Storz and Stryker Encounter Pricing Competition in the Surgical Camera System Market in Europe

The Recent Entry of New Competitors Has Influenced the Market Dramatically; As a Result, the Market Experienced Slowed Growth Rates and a Shift to High-Definition Surgical Cameras

VANCOUVER, BC--(Marketwired - January 28, 2016) - According to a new series of reports on the European markets for video, high-tech and integrated operating theater equipment by iData Research (, price competition and the prevalence of minimally invasive surgeries (MIS) has created a high demand for surgical cameras. MIS surgeries are cost-effective as they can save a hospital between EUR2,000 and EUR15,000 per patient due to the reduced operating times, shorter hospital stays, and lower infection and complication rates.

Arthrex has been able to enter the market and gain market share quickly due to its three-in-one camera system concept. This system combines an HD camera, LED lighting and image management through a tablet controller. This bundling system ultimately reduces the overall price and provides a convenient system for facilities. In 2014, the transition to ultra-HD components officially began when Arthrex released the first 4K camera system. Depending on the hospital setup, anywhere from one to three camera heads are usually sold for each camera control unit (CCU).

"The market size, as of 2015, is purely determined by the sales of HD systems as SD sales have become obsolete; therefore, conversion to HD systems is no longer a strong market driver like it has been in previous years," explains Dr. Kamran Zamanian, CEO of iData. "HD camera systems have become the standard, which has created competition, causing the average selling price (ASP) to decrease."

Some manufacturers are already producing their fourth generation HD camera system, which has also contributed to the decline in ASP. The price variation in this market is quite significant. Certain HD camera systems can be bought at around EUR10,000 while others retail at over EUR30,000. Certain manufacturers can even give up to 75% discounts on their camera systems if they are bundled with other equipment.

The entry of new competitors and systems will result in the ASP continuing to decrease over the forecast period which will place downward pressure on total market growth. However, growth in the number of privatized centers, especially in the U.K., France, Italy and Germany, is outpacing the consolidation of public hospitals across Europe. As a result, increasing capital expenditure for new operating theater equipment is expected to help drive demand for surgical endoscopic cameras.

Karl Storz is the leading competitor in the surgical camera system market. The company offers several lines of 3-chip line camera heads, including two cameras that are autoclavable. Its newer IMAGE 1 SPIES™ camera has been hailed as the company's best offering yet and has experienced a warm reception amongst surgeons. The device contains several significant software enhancements that allow for a superior scientific determination of image outputs. The image that the camera produces has been compared to Arhtrex's 4K image quality and is certainly the highest quality image following Arthrex's device.

Karl Storz offers forward and backward obsolescence protection as it has a box that accommodates both an HD camera head and an SD camera head. This technology prevents hospitals from upgrading multiple components at once. This limits the company's unit sales, but adds flexibility to their clients, which in turn increases client satisfaction. Karl Storz is also the leading competitor in the integrated operating theatre market and leverages its position to sell its surgical camera systems. Other competitors analyzed in the surgical camera market include Stryker, Olympus, Richard Wolf, and Smith and Nephew, among others.

For Further Information

More on the surgical camera system market in Europe can be found in a report suite published by iData Research entitled the European Market Report Suite for Video, High-Tech and Integrated Operating Theater. This report includes coverage from Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. The suite covers reports on the following markets: Hybrid Operating Rooms, Integrated Operating Room (OR) Market, Surgical Camera System Market, Image Capture and Recording Device Market, Surgical Display and PACs Monitor Market, Medical Printer Market, Surgical Light Source Market, Surgical Headlight Market, Surgical Lighting Market, Surgical Boom Market, Surgical Table Market, Insufflation Device Market, Surgical Microscope Market.

Reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players' success strategies in each market and segment. To find out more about surgical camera market data or procedure data, register online or email us at for a European Market Report Suite for Video, High-Tech and Integrated Operating Theater brochure and synopsis. 

About iData Research

iData Research ( is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Operating Room Devices, Surgical Lighting, Medical Printers and monitors, Surgical Microscopes, Robotics and Surgical Navigation, Laparoscopy, Urology, Gynecology, Vascular Access, Endoscopy, Interventional Cardiology, Cardiac Surgery, Cardiac Rhythm Management, Electrophysiology, Ultrasound, X-Ray Imaging, Diagnostic Imaging, Oncology, Spinal Implants and VCF, Spinal MIS, Orthopedic Soft Tissue Repair and Regeneration, Orthopedic Trauma, Large & Small Joints, Anesthesiology, Wound Management, Orthopedics, Ophthalmics, Dental Operatory Equipment and more.

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