SOURCE: Infineon Technologies North America Corp.

May 24, 2005 13:39 ET

Arthur Blank & Co. Enter Cooperation With RFID Technology Provider Infineon Technologies

RFID Improves Marketing Programs for Retail, Transportation, Payment Industries

BOSTON, MA -- (MARKET WIRE) -- May 24, 2005 -- Arthur Blank & Co., Inc. ( and Infineon Technologies North America Corp. (NYSE: IFX) announced a cooperation to provide radio frequency identification (RFID)-enabled card services for the retail, transportation and security industries. Under the cooperation, Infineon Technologies will supply its ISO 14443 and ISO 15693 family of products to Arthur Blank.

Infineon will provide packaged RFID chips that will integrate with Arthur Blank's card production process. The entire range of advanced production processes, including high quality six-color presses, high-speed laminators, and punch presses are available to any size RFID card order.

"RFID technology opens the door to advanced customer loyalty programs, integrated point of service operations, and improved supply chain performance and accountability," said Eric Blank, executive vice-president, Arthur Blank & Co, Inc.

"We are delighted to have Arthur Blank & Co, Inc. as an important new partner," said Ashi Majid, Marketing Manager, RFID Solutions, Infineon Technologies North America. "Based on our strong No. 1 position in chip card ICs worldwide, we will provide Athur Blank with a scalable roadmap in RFID solutions. This will enable Arthur Blank to offer a broad range of sophisticated RFID-based customer services."

The companies will provide RFID cards for the 'Wave and Win' BMW sweepstakes at Retail Systems, May 24-26, in Chicago. For further information about Arthur Blank & Co. and its full line of card marketing solutions, visit, or call (800) 776-7333. For more information about RFID solutions from Infineon Technologies, please call Ashi Majid at (408) 501-6590.

About Arthur Blank:

Arthur Blank & Co., Inc., located in Boston, Massachusetts, specializes in all facets of custom printed plastic cards. Products include private label loyalty, gift, phone, credit, debit, membership, security I.D., access cards, RFID and Smart cards, as well as complete card numbering and personalization. For more information, please visit or call (800) 776-7333.

About Infineon

Infineon Technologies North America Corp. is a wholly owned subsidiary of Infineon Technologies AG. Infineon Technologies AG, Munich, Germany, offers semiconductor and system solutions for automotive, industrial and multimarket sectors, for applications in communication, as well as memory products. With a global presence, Infineon operates through its subsidiaries in the US from San Jose, CA, in the Asia-Pacific region, from Singapore, and in Japan, from Tokyo. In fiscal year 2004 (ending September), the company achieved sales of Euro 7.19 billion with about 35,600 employees worldwide. Infineon is listed on the DAX index of the Frankfurt Stock Exchange and on the New York Stock Exchange (ticker symbol: IFX). Further information is available at

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