SOURCE: Artimi

February 05, 2007 08:05 ET

Artimi Showcases Next-Generation Bluetooth Over Ultra-Wideband (UWB) at 3GSM World Congress Barcelona

Industry-First Demonstration of Silicon Supporting WiMedia-Based Next-Generation Bluetooth

SANTA CLARA, CA -- (MARKET WIRE) -- February 5, 2007 -- Artimi® Inc. is conducting the first public demonstration of its next-generation Bluetooth® over ultra-wideband (UWB) silicon at the 3GSM World Congress in Barcelona.

Visitors to Artimi's booth at the 3GSM World Congress will be able to download images or other files from their Bluetooth-enabled mobile handset to a laptop. Artimi will then use its next-generation Bluetooth over UWB technology to wirelessly transfer the files to another computer, demonstrating the enhanced speed that can be achieved using next-generation Bluetooth.

Colin Macnab, CEO of Artimi, comments: "Downloading a typical image from a camera-phone using today's Bluetooth takes between 30 and 60 seconds. Moving the same image using next-generation Bluetooth over UWB takes just a fraction of this time, with data transfer speeds of 480Mbps. When UWB is integrated into next-generation Bluetooth devices, consumers will have almost instant image and file download, wirelessly."

The Bluetooth Special Interest Group has mandated that ultra-wideband will be included in the next-generation specification for Bluetooth, and it has selected the WiMedia® Alliance standard for its UWB implementation. Artimi's A-150 WiMedia-based UWB MAC and Application Platform is available now, and the A-150 Development Kit enables consumer electronics device developers to develop low power, high throughput products.

Artimi's products provide support for both next-generation Bluetooth and Certified Wireless USB in a single highly integrated chip, providing maximum flexibility in product design. Alongside its IC and development kit, Artimi has a number of reference designs available to benefit its customers by reducing the time to market for their UWB-enabled consumer electronics products, such as cameras, printers and peripherals, personal media players and mobile handsets.

In addition to its Bluetooth demonstration, Artimi will be showcasing a Wireless USB camera demo at the 3GSM World Congress. Images taken using Artimi's camera are instantly downloaded to a laptop and printer using the camera's in-built Wireless USB capability.

Artimi's booth can be found at the WiMedia Alliance Techzone, Booth 7C58, in Hall 7 of the 3GSM World Congress in Barcelona, Spain, from February 12-15, 2007.

About Artimi

Artimi provides semiconductors, software and reference designs for consumer electronics devices delivering wireless connectivity based on WiMedia®-based Certified Wireless USB and next-generation Bluetooth®. Artimi's highly integrated, easy-to-use ultra-wideband (UWB) solutions greatly reduce time-to-market for portable devices where high-speed bulk data transfer and low power consumption are needed, such as storage devices, digital cameras, camcorders, MP3 players, PDAs and mobile handsets. Artimi, founded in 2002, is headquartered in Santa Clara, California, with research and development in Cambridge, UK, and sales offices in Japan and Taiwan.

Artimi and the Artimi logo are registered trademarks of Artimi Ltd. All other trademarks and registered trademarks are the property of their respective owners.

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