Kerstin's Chocolates

January 29, 2008 13:59 ET

Artisan Chocolatier Opens Flagship Store in Downtown Edmonton

Call it a chocolate revolution. Valentine's Day will never be the same again.

Attention: Business/Financial Editor, Food/Beverage Editor, Home/Garden Editor, Lifestyle Editor, Travel/Tourism Editor EDMONTON, ALBERTA, MEDIA ADVISORY--(Marketwire - Jan. 29, 2008) - Lately Edmontonians have been discussing the subtle aroma variations of Madagascar and Ecuadorian chocolate. They toss around terms like "chocolate caviar" -which is cocoa nibs rolled in dark chocolate and then chocolate powder. And yes, some have even tasted Venzuelan dark milk chocolate.

This is thanks to Kerstin's Chocolates and its owner, Edmonton-based artisan chocolatier Kerstin Roos. Since launching her specialty chocolate business online in 2003, Kerstin's "Chocophilia" brand of hand-made chocolate bars has been available at select gourmet retailers from Vancouver to Winnipeg, including several locations in Edmonton.

On February 6th, 2008, Roos opens her flagship store at 10139-112 Street. This 1100-square foot space will be a retail point for the full line of Kerstin's Chocolates, and also a gathering place for chocophiles in the city. Kerstin's will offer monthly chocolate appreciation classes and tastings (think wine tastings, only with chocolate), and chocolate-making workshops. A selection of books on chocolate and chocolate-making and even hot drinking chocolate to-go made with Kerstin's gourmet chocolate melted into liquid form will also be available. For Valentine's Day, Kerstin has created a Valentine's Chocolate Collection containing Chocophilia bars, Chocolate Caviar and a romantic chocolate fondue for two.

What sets Kerstin's Chocolates apart? Roos sources only the best single-bean aromatic varieties of Criollo cocoa beans from the world's top-end chocolate plantations in Venezuela, Ecuador and Madagascar. Then she transforms them into exquisite ultra-high quality milk and dark chocolate bars, creating innovative flavor combinations. Top sellers include a 72% dark Ecuadorian chocolate with cayenne pepper, a 64% Madagascar dark chocolate with Italian candied oranges and pistachios, and a 49% Venezuelan dark milk chocolate sprinkled with Maldon sea salt crystals. Kerstin's chocolates are made by hand, quality control is very high, and because they are made locally, they are a uniquely fresh, premium product.

Kerstin's Chocolates
10139 112th St.
Edmonton, AB, T5K 1M1
Tel: (780) 990-0011
Fax: (780) 988-0075
www.KerstinsChocolates.com

*For interviews or photos please contact
public relations coordinator, Zanne Cameron: 780-914-3855
E: zanne@kerstinschocolates.com

Kerstin's Chocolates Backgrounder

Kerstin Roos grew up in Germany, and when her family emigrated to Canada, she missed the high quality chocolate that she had grown accustomed to in Europe.

Roos studied chocolate-making at the Culinary Institute in New York in 2002, and gained invaluable experience through an apprenticeship at a New York City chocolatier and attendance of master classes with the eminent chocolate maker Ewald Notter, in Maryland. She continues to attend industry seminars and events to learn new techniques and stay current on trends in the chocolate industry.

When she launched her Edmonton-based business in 2003, artisan chocolatier Kerstin Roos first began holding small group tastings of single-origin chocolates from the world's premier chocolate-producing regions. She also imported artisan chocolate bars and chocolate products from Italy, Austria and France, selling them through her on-line store (www.kerstinschocolates.com), and at select retail locations in Alberta. In 2005, she set up her own commercial kitchen, and launched her own "Chocophilia" line of pure single-origin chocolate bars, made by hand right here in Edmonton. In virtually no time, she had a cult following, and gourmet retailers from Vancouver to Winnipeg began to carry her bars.

"There are three big differences between our chocolates and the majority of chocolates out there. We use only single-bean aromatic varieties from the top-end plantations in the world. We make our own products by hand for the best quality control and freshness. And we are exploring ways to connect with our local food culture by incorporating local products like organic Evans cherries grown just outside of Edmonton, or locally grown hemp hearts into our recipes," explains Roos.

A simple passion for quality ingredients and a desire to create chocolates with a connection to her community are the driving forces behind Kerstin's Chocolates.

Roos is an active member of Slow Food Edmonton. She lives in Edmonton with her husband and two young children.

/For further information: For more information, please see: http://www.kerstinschocolates.com/
For interviews or photos please contact
public relations coordinator, Zanne Cameron at 780-914-3855 or zanne@kerstinschocolates.com

/ IN: FOOD, RETAIL, TRAVEL

Contact Information

  • Zanne Cameron, Public Relations, Kerstin's Chocolates
    Primary Phone: 780-990-0011
    Secondary Phone: 780-914-3855
    E-mail: zanne@kerstinschocolates.com