SOURCE: Arts & Analytics

Arts & Analytics

May 14, 2015 09:00 ET

Arts & Analytics Debuts New Predictive Analytics Software for Performing Arts, Offering Unprecedented Insights Into Attracting and Retaining Patrons, Donors

New Software Leverages Big Data and Precision Marketing to Deliver First-of-a-Kind Analytics That Reveal How to Reach the Right Patrons for the Right Performance

DENVER, CO--(Marketwired - May 14, 2015) - Arts & Analytics, a start-up utilizing big data and precision marketing methods, today unveiled its new predictive analytics software solution -- PatronLink360 -- targeted to build audience capacity for the performing arts. This easy-to-use software is designed to improve audience segmentation, insights, and predictive modeling resulting in filled seats for Broadway theaters, touring theater and musical performances, opera, dance and other cultural venues by strategically attracting and retaining audiences, as well as targeting donors.

Historically, the performing arts industry has been underserved by technology and as a result has relied upon manual processes, gut feel, and generic software to make critical business decisions. Due to these challenges, marketers often struggle to target the right audiences, resulting in declining subscriptions, dwindling ticket sales and potentially the premature closing of shows. For the first time in the performing arts industry, Arts & Analytics is enabling organizations to affordably and easily leverage big data and precision marketing -- two technologies widely used amongst large technology enterprises today -- to target the right patron, at the right time resulting in increased revenue, filled seats, and optimized marketing budgets.

The Blumenthal Performing Arts, the Denver Center for Performing Arts, and the Lyric Opera of Chicago are all early adopters of Arts & Analytics' software via its early access program. All of the organizations provided important feedback that was implemented into the upcoming release of PartonLink360.

"Every year at the Blumenthal Performing Arts, we serve more than 625,000 patrons, including 150,000 students and children in addition to providing a home to 16 resident companies spanning the theater and symphony, to ballet and opera. As diverse as these performances are, we are committed to strategically targeting and attracting patrons that are best suited for each event," said Tom Gabbard, president and CEO, Blumenthal Performing Arts. "Arts & Analytics provides us with detailed analysis which has enabled Blumenthal to increase knowledge about our patrons and strategically grow and retain audiences. PatronLink360 is a unique data-driven application that truly is the future of performing arts."

Arts & Analytics' PatronLink360 is a software-as-a-service (SaaS) solution that enables any producer, presenter, agency or venue to quickly interpret audience or donor demographic data with a click of a button. Its cloud-based, large volume, analytic platform quickly harnesses data to create actionable insights.

PatronLink360's dashboard capabilities provide insightful patron information that is easy to interpret versus the management of several spreadsheets from disparate systems that are still widely used today. The solution provides marketers with a deeper understanding of consumers' buying behaviors by overlaying more than 500 different attributes and then analyzing the data to see what characteristics customers share. Within seconds, PatronLink models those traits and scours its entire 250 million-line database and scores the best prospects with the highest odds for conversion -- resulting in more targeted marketing campaigns. Most importantly, PatronLink360 is easy to use.

"The performing arts are at a tipping point as they continue to heal from past economic bruises and deep funding cuts. It is our mission to democratize big data and make it affordable to the arts," said Lee Gallagher, founder and CEO, Arts & Analytics. "PatronLink crunches, cleans, and models patron data in seconds, literally condensing a process that could take months. We pride ourselves with providing organizations with the tools to make sure the performing arts thrive for generations to come."

As part of the launch, Gallagher will be moderating a panel at the Broadway League's Spring Road Conference on the topic of "BOOM: The Digital Revolution in the Boomer Generation" on Thursday, May 14 at 1:15 p.m. ET.

Arts & Analytics' PatronLink360 is scheduled for general release in Q3 2015.

About Arts & Analytics

Arts & Analytics is a provider of predictive analytics software targeted to meet the needs of the arts and culture industries. Leveraging big data and precision marketing, its new software-as-a-service solution PatronLink360 empowers performing arts organizations to strategically attract and retain audiences, as well as obtain donors to ensure venues are able to self-fund.

Leading arts organizations including the Blumenthal Performing Arts, the Lyric Opera of Chicago, and the Denver Center for Performing Arts, have engaged Arts & Analytics to build audiences and attract donors. Arts & Analytics is headquartered in Denver, Colorado. For more information visit www.artsandanalytics.com/ or like on Facebook at https://www.facebook.com/ArtsandAnalytics.

Contact Information

  • Editorial Contact:
    Devan Gillick
    Breakaway Communications for Arts & Analytics
    530-591-3194
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