SOURCE: Aruze Gaming

Aruze Gaming

June 20, 2011 17:54 ET

Aruze Gaming's Paradise Fishing™ Makes North American Debut at The Venetian Resort-Hotel-Casino® in Las Vegas on June 22

LAS VEGAS, NV--(Marketwire - Jun 20, 2011) - Aruze Gaming's new video slot sensation is making its North American debut at The Venetian Resort-Hotel-Casino in Las Vegas on June 22 at 12:30 PM. Packed with individual and competitive bonus feature events, this multimedia banked product puts the action of fishing right in the palm of the players' hands with its Reel Feel™ Gaming Technology integrated directly into the bonus features.

With three high-definition 60-inch LCDs that transport players into a world under the sea with stunning visuals, Paradise Fishing is sure to provide players with a gaming experience to remember. The real thrill, however, begins when one of the five bonus games is triggered and players have the opportunity to go fishing for bonus awards. During these bonus events, players can hold on to the Reel Feel Fishing Rod that is attached to each gaming machine. When the players hook a fish, the players feel the bite and the rod shakes, letting them know a fish has been caught. A bigger fish means a bigger reward.

"We set out to make a new gaming product that provides an engaging gaming experience that satisfies and impresses players," says Steve Walther, Vice President of Marketing for Aruze Gaming. "A game like Paradise Fishing, with so many bonus features, competitive events and Reel Feel Gaming Technology provides players with a new sensation in gaming entertainment. You have to play it to believe it."

Aruze Gaming's Reel Feel Gaming Technology heightens the excitement of the gaming experience. Before Paradise Fishing, slot sensations had been limited to sounds, lights, and graphics with an occasional vibration coming through the chair from the sound package with a limited sense of touch from either pulling a handle, or pressing the various buttons on the panel. Reel Feel Technology goes well beyond that to bring a new dimension to "touch" by integrating it directly into the game design.

Players can enjoy this game for the first time in North America at The Venetian starting from 12:30 PM on June 22 for a special launch event with promotional giveaways that continue again on June 23 at 12:30 PM.

About Aruze Gaming America, Inc.

Las Vegas-based Aruze Gaming America, Inc. designs, develops and manufactures slot machines and gaming devices for the global casino market. With subsidiaries in Australia, South Africa, Macau and Japan, Aruze Gaming America produces highly innovative gaming products, including high resolution video and stepper slot machines, communal gaming products and multi-terminal devices. For more news and information on Aruze Gaming, please visit

About The Venetian Resort-Hotel-Casino

The Venetian Resort-Hotel-Casino, the largest property in the country to receive AAA's Five Diamond and the coveted Forbes Travel Guide Four Star awards, is one of the world's most luxurious LEED®-EB Gold (Leadership in Energy and Environmental Design)-certified resort and convention destinations. Re-creating Venice's legendary landmarks, the resort offers unmatched service and quality for leisure and corporate guests. With suites ranging from a standard 650-square-foot Luxury Suite to the luxurious 10,000-square-foot Chairman Suite, the all-suite resort boasts more than 4,000 of Las Vegas' most lavish suite accommodations. Located in the heart of the Las Vegas Strip, The Venetian features The Grand Canal Shoppes, an indoor streetscape complete with gondolas and singing gondoliers, the Canyon Ranch SpaClub, world-class gaming, exquisite restaurants, and a wide variety of entertainment such as "Phantom-The Las Vegas Spectacular," "Blue Man Group," David Spade, Rita Rudner and Joan Rivers on its premises, as well as extensive convention and corporate services. For additional information, visit, follow on Twitter @venetianvegas and interact on Facebook at

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