SOURCE: Exanet

September 12, 2005 03:55 ET

arvato mobile, Europe's Leading Mobile Entertainment Provider, Selects ExaStore™ Storage Management Solution

Exanet's Award-Winning Storage Software Solution Allows arvato mobile Customers Simultaneous, Limitless Access to Music, Games and Video

HAMBURG, GERMANY -- (MARKET WIRE) -- September 12, 2005 -- arvato mobile, the globally active mobile entertainment service provider, a subsidiary of arvato AG, has selected Exanet's award-winning ExaStore™ storage solution to direct its rich media collaboration service for mobile network operators, media companies and internet portals. ExaStore's automated storage access solution allows arvato mobile to offer customers uninterrupted and fast access to audio files, ring-tones, video files and games.

Mr. Oliver Graul, CTO at arvato mobile, explained, "As a service provider, offering uninterrupted content access is critical. We found that with ExaStore's unique architecture we could be confident that our system would never need down time, and could be expanded according to our needs."

With the proliferation of 3G mobile telephones in Europe, service providers are battling customer churn by offering new and attractive add-on services, including games, music and videos delivered directly to mobile phones. As a result of this rich media service expansion, providers must maintain superior, "always-on" data storage capabilities. Utilizing the scalable and highly accessible ExaStore solution, arvato mobile can run automated, cost-efficient rich media storage and collaboration services for mobile network operators.

Per Sjofors, Vice President of Marketing and Business Development for Exanet, said, "As new content is continuously uploaded to the system, our storage solution expands to fit any need or number of clients at any time, without service interruptions. Added commodity hardware components are automatically "discovered" by ExaStore, which subsequently and automatically re-balances itself. This simplicity, scalability, and automation allow arvato mobile to confidently shift its attention from issues related to infrastructure to making sure their customers are satisfied."

The ever-increasing need to access vast amounts of data by multiple users poses a significant challenge for traditional storage systems. The ExaStore-based storage and network access system enables content providers and mobile operators to offer subscribers virtually unlimited amounts of content, with easily controlled, speedy access. ExaStore's unique software-based solution with automated storage management and use of off-the-shelf hardware enables customers like arvato mobile a cost-efficient solution that can meet any need, yet with an inherently low total cost of ownership.

About ExaStore

ExaStore is based on Exanet's unique patent-pending architecture. ExaStore is available in a wide range of configurations scaling from one terabyte to hundreds of terabytes of capacity and from hundreds of megabytes per second throughput to hundreds of gigabytes per second of throughput. Companies across the digital media industry spectrum would benefit from Exanet storage systems including printers, publishers, pre-media companies, advertising agencies, post-production video centers, and all companies managing large amounts of digital content. ExaStore-based systems are available from Exanet and its major distributors worldwide.

About Exanet

Exanet, Inc. develops, markets and sells cost-effective, software-based, hardware-independent, prize-winning, grid-storage solutions, supporting tiered storage environments. Exanet has offices in USA, Israel, UK, Germany, France and Japan. For more information, please visit www.exanet.com

About arvato mobile

As the leading mobile entertainment provider in Europe arvato mobile, a subsidiary of arvato Bertelsmann AG, develops mobile solutions for network operators, media companies and internet portals and offers its clients complete content, category and royalty management. The partner network stretches worldwide over 47 countries in five continents. Thus arvato mobile works very closely with the music industry as well as rights holders in the film, TV and gambling world. For further information go to: www.arvato-mobile.com

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