SOURCE: ArX Mobile, Inc.

Arx Mobile, Inc.

November 29, 2010 17:45 ET

ArX Mobile Announces New Executive Team Members

MCLEAN, VA--(Marketwire - November 29, 2010) - ArX Mobile, a leading mobile marketing company enabling premium SMS marketing through its award-winning mobile marketing software platform, announces the addition of two new executive team members.

Jon Aust joins ArX Mobile as Senior Vice President of Sales & Services. In addition to managing the company's sales team, Mr. Aust will also lead service delivery, ensuring ArX maintains its high level of client satisfaction while the company continues to grow rapidly. Before coming to ArX, Mr. Aust was the General Manager at Trinet Solutions. He also held sales leadership positions at Navigations Arts, buySafe, and EasyPay Solutions. He was also a founder and CEO of NAS -- an early pioneer DSL access company, which he grew to $60 million in revenue and took public in 1999.

Santosh Mallesan joins ArX Mobile as Senior Vice President of Development. He assumes responsibility for all product development activities at ArX Mobile, with a focus on making ArX's award-winning mobile marketing software platform even more valuable to clients. Before coming to ArX, Mr. Mallesan was the Senior Director of Software Engineering at NexTone (now Genband) where his responsibilities included software architecture and development. Prior to NexTone, he was a software engineer at Hughes (formerly HNS). He currently has one issued patent (US #7626929) with several pending.

"The additions of Mr. Aust and Mr. Mallesan are proof that ArX Mobile is a mobile marketing company with a bright future," said Phil Sweatman, Founder & CEO of ArX Mobile. "Mobile phone text messages have become an extremely effective way for companies to communicate. Our ability to attract such high quality people shows that ArX is clearly growing and gaining momentum as an SMS marketing company, providing premium SMS solutions to a wide range of clients."

About ArX Mobile
ArX Mobile Inc. enables global SMS marketing and mobile marketing communication campaigns through our award-winning mobile marketing software platform and services organization. Our clients include blue-chip international consumer brands, mHealth initiatives, political candidates, advocacy and non-profit organizations, and higher education institutions. We've developed some of the most impactful mobile marketing campaigns ever delivered (including Barack Obama for President). ArX's award-winning mobile marketing software platform makes it easy for brand managers, political campaign managers, and strategic communication agencies to design and deliver mobile marketing campaigns and maintain a database of the people you want to reach and energize for your cause or product by sending mobile content through SMS alerts and text alerts. ArX Mobile is headquartered in McLean, Virginia with offices in Washington, D.C. For more information, visit

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