SOURCE: ArX Mobile, Inc.

October 25, 2010 18:27 ET

ArX Mobile Launches Children's Movement of Florida Mobile Advocacy Campaign

Year-Long Campaign Sponsored by Plus Three Seeks to Improve Care for Florida's Children

MCLEAN, VA--(Marketwire - October 25, 2010) -  ArX Mobile today announced a year-long mobile messaging advocacy campaign to support Plus Three, a Web-based technology company dedicated to promoting social change in America, on the behalf of its client, The Children's Movement of Florida (CMF).

CMF is a citizen-led, non-partisan movement to educate political, business and civic leaders, and all parents of Florida, about the urgent need to substantially improve care for the state's children. CMF is leveraging the mobile channel to build support for the group's agenda and for its "Milk Party" rallies that were conducted last month in 17 Florida cities.

"To be successful, the CMF campaign requires a wide range of integrated marketing activities," said Juan Proano, President of Plus Three. "ArX's end-to-end solution is allowing us to incorporate mobile marketing to maximize the effectiveness of this important campaign and engage CMF's supporters in the process."

ArX Mobile will enable the 12-month campaign, which consists of the following key elements:

  • Unlimited keywords -- provides CMF with "calls to action" for specific events, areas or issues, and enables CMF to target all future outgoing messages
  • Mobile inbox -- enables supporters to text in free-form questions, feedback and offers to volunteer, and to receive personalized responses from CMF
  • Full client, end-user, and technical support -- ArX will help CMF maximize the impact of its mobile program, providing back-end integration via API with CMF's website and Plus Three's other systems
  • Mobile donation capability -- provides people with the ability to donate to the cause via their mobile phones (keyword: "CMF")

ArX is also providing short code management for the duration of the campaign, responding to all ongoing wireless carrier audits, ensuring compliance with carrier, CTIA, and Mobile Marketing Association guidelines, and ensuring inbound and outbound message delivery.

"Plus Three turned to ArX to quickly deliver and manage the mobile advocacy initiative," said Phil Sweatman, President & CEO of ArX Mobile. "ArX responded in record time to allow the CMF to meet its tight deadline and launch in time for the Labor Day holiday weekend. The campaign has received extraordinarily high response rates and we look forward to continued success throughout the year."

About ArX Mobile
ArX Mobile Inc. is a mobile marketing firm managing global, text-based mobile messaging campaigns and mobile Website development for international consumer brands, mHealth initiatives, political candidates, advocacy and non-profit organizations, and higher education institutions. ArX has worked with a variety of blue-chip clients including the Meg Whitman For Governor and Scott Walker For Governor campaigns, Michele Bachman, National Republican Senatorial Campaign, National Taxpayers Union, Fleischman-Hillard, ATT, HBO, UCLA, Avis-Budget Group, Las Vegas Motor Speedway, Juvenile Diabetes Research Foundation and the Children's Movement of Florida. ArX Mobile is headquartered in McLean, Virginia with offices in Washington, D.C. For more information, visit

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