SOURCE: The NewsMarket

December 16, 2008 07:30 ET

As Automakers Cut Back, First-Ever Virtual Auto Show Service Launches

The NewsMarket Introduces Online Auto Show Offering in Time for NAIAS 2009

NEW YORK, NY--(Marketwire - December 16, 2008) - With automakers significantly reducing their spend in auto shows or pulling out of them altogether, The NewsMarket (www.thenewsmarket.com) today announced the launch of its Virtual Auto Show service. The new service will enable car companies to conduct live press conferences and unveil their cars to the world's consumers, media and blogs online.

Facing the worst industry sales environment in 25 years, automakers including Nissan, Porsche, Land Rover, Mitsubishi and Suzuki have announced that they will be skipping the 2009 North American International Auto Show in Detroit, traditionally the industry's most important event of the year. Media attendance is also expected to be down from previous years in light of the worst layoffs and budget cuts in the history of the news industry.

The Virtual Auto Show, the first of its kind service, will allow automotive brands to reach a wider swath of consumers, the media and other influencers globally for a fraction of the investment required to attend auto shows. Car companies can broadcast their car unveils live via the Internet and make the content available to the world's media and blogs instantaneously in broadcast-ready quality, including HD. Consumers will be able to take a front-row seat at car unveils no matter where in the world they are and share the video clips virally.

The NewsMarket already works with most of the world's leading car manufacturers including General Motors, Hyundai, Fiat, Porsche, Maserati, Volvo Cars, Lancia, Renault, Land Rover and Alfa Romeo, amongst others. More than 17,000 media outlets, blogs and mobile news providers in 190+ countries currently use the service to access video content.

"In these tough economic times, companies are increasingly using online tools to more effectively communicate with their end audiences," said Shoba Purushothaman, CEO and Co-Founder of The NewsMarket. "The Virtual Auto Show is the natural next step for carmakers who not only get to dramatically reduce their marketing spend, but also make their car launches accessible to potential buyers around the world and not just those attending the show."

The Virtual Auto Show service will launch in January 2009 in the run up to the Detroit Auto Show. The content will be available on www.tnmlive.com and on the carmakers' own websites.

About The NewsMarket

The NewsMarket (www.thenewsmarket.com) is the leading platform for global brands to market and deliver their video to all their audiences. The company enables corporations, government and non-profit organizations to easily share their video content with the media, blogs, consumers, online communities and other audiences globally. The company's media site (www.thenewsmarket.com) is used by more than 16,000 media outlets in 193 countries to view and order free news video for use in their programming. The NewsMarket works with many of the world's leading brands including General Motors, Volvo Cars, Mazda, IBM, Microsoft, the International Olympic Committee, Facebook, Google and Visit Britain/Visit London. The NewsMarket is headquartered in New York, with offices in Beijing, Delhi, Dubai, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. To learn more about our capabilities, visit: www.thenewsmarket.com/postingcontent/.

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