August 20, 2007 08:00 ET

A&S BMW Motorcycles Revs-Up Online Shopping Experience With Site Search Solutions From SLI Systems

World-Leading Retailer of BMW Motorcycles and Accessories Increases Site Traffic and Customer Satisfaction With Comprehensive Search Tools

SAN JOSE, CA--(Marketwire - August 20, 2007) - Search Engine Strategies Conference & Expo -- SLI Systems, Inc., a provider of on-demand search services for Internet and e-commerce sites, today announced that A&S BMW Motorcycles (, the premier Internet shopping destination for BMW Motorcycle riders, has significantly improved its customer service capabilities and has made the shopping experience easier and more enjoyable for its customers through the use of SLI Systems' Learning Search and Site Champion solutions. Since deploying SLI Systems' hosted site search offerings, A&S BMW Motorcycles has experienced increased site traffic and positive feedback from online customers highlighting the improved site navigation capabilities that make it easy to find precisely the products they are seeking.

"A&S regularly ranks at the very top of all BMW Motorcycle-related searches on major search engines such as Google and Yahoo!, but driving traffic to a site that produces poor search results is counter-productive," said Todd Shafer, managing director of e-commerce for A&S BMW Motorcycles. "Since implementing SLI's site search solution, we have not only significantly improved our shopping experience, but have also enhanced our customer service capabilities as our representatives can now find items on the site without having to know an exact part number or the keyword that was used in searching for the product. Working with SLI has helped our customers confirm that they don't need to look anywhere else for their BMW Motorcycle needs."

A&S BMW Motorcycle began working with SLI Systems more than six months ago in order to provide its online customers with a seamless way to find the regular maintenance items they need, such as batteries and oil changing tools, as well as enabling its large do-it-yourself customer base to easily locate the specific parts required for a build. Before implementing SLI's site search, A&S was limited by the home-grown search platform it was using, which often times returned thousands of results from a search query, leaving customers frustrated. Ease of integration and management played a vital role in A&S' decision to work with SLI, so its site management resources are able to focus on other tasks. In addition, the fact that SLI's search results are customized and presented according to the A&S website look and feel was another key selling point.

"Other site search technologies deliver results based on algorithms and don't take into consideration user behavior," said Dr. Shaun Ryan, CEO of SLI Systems. "Our patented search technology actually learns from past site search activity and uses that data to deliver the most relevant search results possible, which helps to attract and retain customers. This ability is paramount to a site like A&S BMW Motorcycles that serves customers who know what they are looking for and have come to expect the best in customer service and product selection."

About A&S BMW Motorcycle

A&S BMW Motorcycles -- -- is headquartered in Roseville, CA and has been selling and servicing BMW motorcycles since 1988, and operating a successful online superstore since 1999. A&S BMW Motorcycles is the recognized leader in multi-channel retailing for BMW Motorcycles and BMW Motorcycle related parts and accessories in the world. For more information contact: 916-726-7334.

About SLI Systems

SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and automated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. Current customers include, NBC, Tupperware, and others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit

Contact Information

    Andrea Cousens
    Email Contact