Per DM

Per DM

April 20, 2011 08:06 ET

As Marketing Spend is Slashed Jesse Young of Per DM Group Sees a Greater Opportunity for Outsource Sales Companies

LONDON, UNITED KINGDOM--(Marketwire - April 20, 2011) - A recent report in the Daily Telegraph Business Section reported that: "Companies have curbed their marketing budgets as public sector spending cuts and rapidly rising cost pressures bite." Although this, on the face of it, appears to be bad news, Jesse Young CEO of Per DM Group, one of the UK's leading outsource sales organisations says: "Brands are being smarter with their budgets and are looking to more measurable and cost effective ways of increasing sales."

According to the latest Bellwether Report marketing executives are also "increasingly pessimistic with confidence dipping to a two-year low." Clearly there are considerable financial stresses being applied to traditional marketing and sales strategies which are facing unprecedented consumer retreat from the market. This is where companies like Per DM Group have an edge. "We are a fast moving highly responsive organisation which delivers results to their clients,' said Jesse Young. "Today is not solely about big brand budgets it is about measurable strategies which benefits the brand's customers."

Although quarter of companies surveyed posted a downward revision 20pc said they had increased their budgets. It is an entirely responsible path to take. However gone are the dark days when companies slashed marketing to the bone in order to increase the bottom line. "The knee jerk reaction of switching the lights off in your shop window just doesn't work in today's diverse and segmented market," says Per DM's CEO. "Brands are aware that they need to continue to engage with their customers, retain their loyalty, and wherever possible convert their competitor's clients."

Those enlightened companies who see the 'bigger picture' will steal a march on the competition. Traditional routes to market are no longer there. With more and more consumers seeking information online and in particular from Comparison sites and Social Network sites it is imperative that brands 'talk' more directly to their market. The truth is that a big budget is not the answer to this. It is about identifying who their customer is. Understanding what it is they want and delivering that at a price they can afford.

"We at the Per DM Group work with some of the UK's biggest brands on sales and marketing programmes which are tailored to their customers needs," says Jesse. "Having the courage of your convictions transfers into consumer confidence. After all if brands did not listen and respond they would die. Big budgets or not."

Per DM Contact Marketing Limited was established in August 2005 in response to the UK markets' need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

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