MADD Canada

MADD Canada

April 21, 2009 07:02 ET

As prom season approaches, MADD Canada steps up message to students

“Dead on Arrival” Multi-Media show at Niagara Falls high school kicks off prom and grad season

Attention: Assignment Editor, City Editor, Education Editor, News Editor, Photo Editor OAKVILLE, ONTARIO, MEDIA ADVISORY--(Marketwire - April 21, 2009) - With the end of the school year fast approaching, high school students are preparing for proms, grads and end-of-year parties. It is a particularly critical time of year for young people to hear MADD Canada's message about the dangers of impaired driving.

MADD Canada is marking the start of grad and prom season with a special screening of its program Dead on Arrival for 300 students at St. Michael Secondary School.

Media are welcome to attend this special prom season presentation:

Dead on Arrival
Thursday, April 23rd at 10:45 a.m.
St. Michael Secondary School
6009 Valley Way, Niagara Falls

MADD Canada's Volunteer National President Margaret Miller will introduce the presentation and be available for media interviews before and after the show. School staff and members of the student body will also be available to speak with media.

About Dead on Arrival:
Using music videos, video clips, dramatizations and testimonials from family and friends who have lost loved ones to impaired driving, MADD Canada's Multi-Media show Dead on Arrival packs a hard punch designed to get students' attention and drive home the message that it is never okay to mix alcohol and/or drugs with driving. On average, four people are killed and 207 people are injured every day in this country as a result of impaired driving. Teens and young adults are at particularly high risk; one in three people who die on Canada's roads due to alcohol-related crashes are under the age of 25.

Dead on Arrival began touring the country at the start of the school year in September. By the time the tour concludes in June, approximately 300,000 students in Ontario and 700,000 students across Canada will have seen the program and heard the message about preventing impaired driving.

The program will reach even more Ontario students in the 2009-2010 school year thanks to a record donation from LCBO. Close to $450,000 was raised for MADD Canada through LCBO's donation box program and prompted donations. The funds will be used to deliver the program to more schools and to put an additional field representative on the road to bring the show to new areas throughout the province.
/For further information: Deb Kelly, MADD Canada Communications Manager 905-829-8805 / 1-800-665-6233, ext. 240/ IN: EDUCATION, JUSTICE, SOCIAL

Contact Information

  • Deb Kelly, Communications Manager, MADD Canada
    Primary Phone: 905-829-8805 ext. 240
    Toll-Free: 800-665-6233