SOURCE: As Seen On TV, Inc.

October 09, 2013 08:00 ET

As Seen On TV Announces Early Success in Product Development Partnership With Lightning Launch

Dozens of Inventors Signed Up to New Licensing Program

CLEARWATER, FL--(Marketwired - Oct 9, 2013) - As Seen On TV, Inc. (OTCQB: ASTV), a leading multi-platform product marketing company and online shopping destination, today announced its early success with strategic partner Lightning Launch, LLC., a prominent direct response product company.

The two companies, who created a partnership in late August of this year, have already signed a dozen deals with inventors to bring new consumer products to market. "We're delighted to be working with Lightning Launch and have continued to see great response from the inventor community toward the As Seen On TV brand," said Ronald C. Pruett, Jr., CEO of As Seen On TV, Inc. "In the last 45 days, our new Product Development Team has already reviewed more than 120 products, and we expect those numbers to continue to grow."

Mary Gattineri is an entrepreneur who chose to work with As Seen On TV under its new licensing model. Ms. Gattineri first introduced her invention The Magical Pan on the Food Network series Invention Hunters last June. Her pan comes with inserts of all shapes and sizes to make desserts, pizza, casseroles and hundreds of other dishes -- all in the same pan at the same time. "I'm looking forward to working with As Seen On TV to bring The Magical Pan to the mass marketplace," said Ms. Gattineri. "It will make everyone a success while cooking and baking at home."

As Seen On TV employs a two-pronged approach to identify great new products. Inventors can go to to submit their ideas online, or they can attend one of the company's nationwide pitch events for inventors featuring Kevin Harrington, Chairman of As Seen On TV, Inc. and original investor shark from ABC's Shark Tank. Inventors and entrepreneurs pitch their products to a panel of product experts led by Mr. Harrington. The inventors, in return, receive valuable feedback on their items and the chance at a future deal with As Seen On TV. The first of these events took place last month in Las Vegas, NV. Based on its success, plans to host more national events are already under way, and the second event will be held next month in New York City, NY.

"Although I was happy to receive Mr. Harrington's feedback on my product at the Las Vegas pitch event, I was even happier to walk away with a signed deal with As Seen On TV," said James Kuenzinger, creator of the Zinger Grill, a collapsible fire pit and all-in-one grill assembly. "As Seen On TV's team of experts has the knowledge and industry relationships to take my product to the next level."

With many inventors like Gattineri and Kuenzinger already on board, As Seen On TV expects to build a broad portfolio of products especially as it prepares to launch its own crowdfunding site for inventors and entrepreneurs with As Seen On TV related products.

Inventors and entrepreneurs can submit their products at

Registration and details for the New York City Pitch Event are available online at or by phone at (727) 474-8450 ext 1005.

For more information on As Seen on TV's upcoming crowdfunding platform, please visit

About As Seen On TV
As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen On TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industy experts often endorse As Seen On TV products for their inventive nature and utility. For more information, please visit or follow ASTV online at, @AsSeenOnTV on Twitter and

About Lightning Launch
Lightning Launch is a boutique DRTV firm with an inventor-centric focus. Its in-house marketing experts and international distribution capabilities streamline the infomercial-to-retail process. Each member of the Lightning Launch team has the battle-proven skill set and well-honed gut instincts to cut through the clutter and deliver great new products to the shelves of mass-market retailers. The company is committed to helping people with great ideas maximize the potential of their creativity and ingenuity. In a category that has become all about 'speed to market', a partnership with Lightning Launch makes it possible for the inventor to finally enjoy the advantage of being the first big mover. For more information, please visit

Forward-Looking Statements In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2013. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

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