SOURCE: As Seen On TV, Inc.

November 21, 2011 08:30 ET

As Seen On TV, Inc. Announces the Opening of Second International Office

As Seen On TV, Inc. Adds UK Office to Its Current Offices in US and Canada

CLEARWATER, FL--(Marketwire - Nov 21, 2011) - TVGoods, Inc., ("TVGoods") a direct response marketing company and wholly owned subsidiary of As Seen On TV, Inc. (PINKSHEETS: HNHID) (OTCQB: HNHID), has announced today that it is opening an office in London, United Kingdom.

TVGoods signed an agreement with Canis Media on October 10, 2011 to establish a European headquarters in Chalfont Grove in the United Kingdom. TVGoods has hired Ed Hall of Canis Media to build this satellite office and manage the growing international business that TVGoods has developed by doing commerce internationally with their many products. With the satellite office, the TVGoods team will be logistically closer to all of our partners as well as one of our biggest distributors in the UK.

A press tour has been organized for the launch of TVGoods Europe the week of November 26, 2011. Kevin Harrington and Steve Rogai of the core TVGoods team based in Clearwater, Florida will attend all public functions as part of this press tour.

Canis Media was founded in 2001 by Ed Hall and is a leading UK end-to-end TV channel launch and broadcast management business. The team at Canis Media has bought, sold, launched, and managed more TV channels in the UK than any other company.

Steve Rogai, CEO of TVGoods, stated, "This is a great stepping stone and a turning point for TVGoods. This is all part of our vision to distribute winning consumer products for global distribution."

Ed Hall of Canis Media stated, "I'm thrilled to join the TVGoods team. I've worked with Kevin on many occasions over the years with much success. I'm looking forward to be part of Kevin's next great business success."

About The Company:

As Seen On TV, Inc. is the parent company of TV Goods, Inc. TV Goods, Inc. is a direct response marketing company. We identify, develop and market consumer products for global distribution. TV Goods was established by Kevin Harrington, a pioneer of direct response television. For more information go to

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at

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