SOURCE: As Seen On TV, Inc.

January 19, 2012 08:30 ET

As Seen On TV, Inc. Launches New Beauty Brand on Major Live Television Shopping Channel, Does $1.3 Million in Sales in Its First 24 Hours

CLEARWATER, FL--(Marketwire - Jan 19, 2012) - As Seen On TV, Inc. (OTCQB: ASTV) (PINKSHEETS: ASTV), the parent company of TVGoods, Inc., a direct response marketing company, announced that TVGoods, Inc. launched and sold out $1.3 million worth of a new branded beauty product line on a major live television shopping channel in its first 24 hours.

TVGoods, Inc. has plans to develop several additional beauty products under the new brand to include professional styling tools and unique, never-before-seen styling kits. The Company also plans to take the brand to additional live shopping channels worldwide.

Steve Rogai, CEO of As Seen On TV, Inc., stated, "We are beyond satisfied with the opening day of the new product line. This marks the beginning of a very successful brand for TVGoods and our ability to launch other in-house brands as well as work with other established brands, looking to market and distribute their products on live shopping channels."

About As Seen On TV, Inc.
As Seen On TV, Inc. is the parent company of TVGoods, Inc., a direct response marketing company. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. TVGoods was established by Kevin Harrington, a pioneer of direct response television. For more information go to and

Forward-Looking Statements:
Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at

Contact Information

  • Contact Information:
    Steven Hart
    Corporate Strategy & Development