SOURCE: As Seen On TV, Inc.

April 05, 2012 08:30 ET

As Seen On TV, Inc. Strengthens Management Team and Expands Board of Directors

Eric Mausolf Appointed to Chief Operating Officer; Randolph Pohlman, PhD. Appointed as Independent Director

CLEARWATER, FL--(Marketwire - Apr 5, 2012) - As Seen On TV, Inc. (OTCQB: ASTV) (PINKSHEETS: ASTV), the parent company of TVGoods, Inc., a direct response marketing company, has appointed Eric Mausolf, an experienced interactive TV and retail executive, to Chief Operating Officer, after joining the company in late 2010. As Seen On TV, Inc. has also appointed Randolph Pohlman, PhD., a seasoned executive and academia professional with more than 30 years experience, to its Board of Directors. Mr. Pohlman will serve as an independent director.

Mr. Mausolf is a 24-year experienced veteran in International Interactive Television, Multi-Media Retailing and e-Commerce. Mr. Mausolf's career spans over a decade in HSN Management and Senior Executive Management, launching shopping channels in Japan and India for companies such as Sumitomo Corp, Liberty Media and The Hinduja Group. Mr. Mausolf specializes in direct to consumer ventures, strategic sales planning and execution, processes for profitability, and celebrity brand management. He also specializes in live retail television production management and multi cam live broadcast studio operations.

Dr. Pohlman is Professor and the Dean of Emeritus of the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University, the largest independent institution of higher education in the state of Florida and among the top 20 largest independent institutions nationally. Prior to his arrival at Nova Southeastern University, Dr. Pohlman was a senior executive at Koch Industries, the second largest privately held company in the United States. He was recruited to Koch via Kansas State University (KSU), where for more than ten years, he served KSU in a variety of administrative and faculty positions, including holding the L.L. McAninch Chair of Entrepreneurship and the title of Dean of the College of Business. Dr. Pohlman also served as a Visiting Research Scholar at the University of California, Los Angeles, and was a member of the Executive Education Advisory Board of the Wharton School at the University of Pennsylvania. He has served on a variety of corporate and not-for-profit boards, including Viragen (OTC listed) and Clark Consulting (NYSE listed), where he chaired the special committee in selling the business to AEGON for more than $300 million.

Steve Rogai, Chief Executive Officer, stated, "Eric has an extensive background in the operations side of our business and is a very strong addition to our executive team. Eric has many valuable contacts within the industry that will enable us to further grow our business. We are thrilled to appoint him to Chief Operating Officer. Eric will be instrumental in leading our team and driving the growth of our business."

Kevin Harrington, Chairman of the Board, stated, "We are excited to add an experienced leader like Randy Pohlman to our Board of Directors. Randy brings a wealth of public company and corporate strategy experience, ranging from providing strategic guidance to executive teams to advising on mergers and acquisitions, through his experience as an Executive at Koch Industries and as a lead Director at Clark Consulting. His direction will prove invaluable to management and the board as we execute our strategy."

Dr. Pohlman added, "I believe As Seen On TV, Inc. has a unique opportunity to create meaningful shareholder value in a multi-billion dollar and growing direct response market, and I am excited to work with Kevin Harrington, Steve Rogai and the entire As Seen On TV team."

About As Seen On TV, Inc.
As Seen On TV, Inc. is the parent company of TVGoods, Inc., a direct response marketing company. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. TVGoods was established by Kevin Harrington, a pioneer of direct response television. For more information go to and

Forward-Looking Statements:
Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at

Contact Information

  • Contact Information:
    Steven Hart
    Corporate Strategy & Development