SOURCE: As Seen On TV, Inc.

December 05, 2011 08:30 ET

As Seen On TV, Inc. Validates "Test Before Invest" Strategy; Announces Three Successful Live Television Shopping Products

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CLEARWATER, FL--(Marketwire - Dec 5, 2011) - As Seen On TV, Inc. (OTCQB: HNHI) (PINKSHEETS: HNHI), the parent company of TVGoods, Inc., a direct response marketing company, today announced the successful debuts and traction of three unique products on major live television shopping networks.

The three products include:

TVGoods CEO Steve Rogai commented, "We believe the successful initial debuts of these products and the rapid exhausting of initial inventories is proof that our 'test before you invest' model is working. We have created a powerful platform to evaluate, promote and monetize unique products and a business model that reduces our risk by actively testing products before investing significant time, capital and resources to create infomercials. This is how we intend to find products to take to market through direct response television and retail distribution, ultimately leading to higher revenues."

TVGoods intends to test 50 to 75 products through live shopping channels with its current infrastructure over the next 12 months and plans to achieve various levels of success and revenue from at least 50 percent of those tested.

About The Company:
As Seen On TV, Inc. is the parent company of TVGoods, Inc., a direct response marketing company. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. TVGoods was established by Kevin Harrington, a pioneer of direct response television. For more information go to and

Forward-Looking Statements:
Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at

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