SOURCE: As Seen On TV, Inc.

December 14, 2011 08:30 ET

As Seen On TV, Inc.'s Pitch Tank Event Successful

As Seen On TV Inc.'s Education Department Holds Successful Seminar in Tampa, FL

CLEARWATER, FL--(Marketwire - Dec 14, 2011) - As Seen On TV, Inc. (OTCQB: ASTV) (PINKSHEETS: ASTV), the parent company of TVGoods, Inc., a direct response marketing company, held a Pitch Tank event in Tampa, FL over the weekend of December 10th and 11th.

Pitch Tank is marketed to entrepreneurs and inventors as a platform to introduce and demonstrate businesses and/or products to the As Seen On TV, Inc. team, including Kevin Harrington. The event includes real training from Kevin Harrington on how to take your business or product from an idea to reality, including information on development and marketing. Covered topics include mass marketing, branding, intellectual property, manufacturing, ecommerce, web design, and all the latest marketing trends and strategies. Distribution channel strategy is also a key area of focus, including television shopping channels, infomercials and the Internet.

In addition to assisting and training the participants, the As Seen On TV, Inc. team was exposed to several businesses and products that it will continue to evaluate and monitor, with the hopes of partnering in the future. The company looks forward to hosting its next Pitch Tank event in a different city within the next 90 days.

"Pitch Tank has already turned into a profitable department for As Seen On TV, Inc. The company is able to use its expertise to be able to monetize the thousands of inventor submissions we get annually," said Steve Rogai, CEO of As Seen On TV, Inc.

"Last weekend's Pitch Tank event surpassed our expectations. It was successful for both the entrepreneurs and inventors in attendance and our company. There are tons of amazing people in this world, people with a lot of talent, skill and great ideas. Unfortunately, many of these amazing people struggle because they have no direction. I get approached daily from people with great ideas, and many have done a lot of work on those ideas. People show me prototypes, market research data and some have even begun selling their products or ideas. Every one of these people have a few pieces of the puzzle, but the one thing that they are all lacking is knowledge on how to complete the puzzle; and Pitch Tank gives them that knowledge," said Kevin Harrington, Chairman of As Seen On TV, Inc.

About The Company:

As Seen On TV, Inc. is the parent company of TVGoods, Inc., a direct response marketing company. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. TVGoods was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.TVGoodsInc.com and www.AsSeenOnTV.com.

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.

Contact Information

  • Contact Information:
    Steven Hart
    Corporate Strategy & Development
    shart@tvgoodsinc.com
    917-658-7878