SOURCE: As Seen On TV, Inc.

October 28, 2013 08:00 ET

As Seen On TV Launches First-Of-Its-Kind Crowdfunding Platform

Entrepreneurs and Consumers Unite to Develop Next Generation of Category-Leading Products

CLEARWATER, FL--(Marketwired - Oct 28, 2013) - As Seen On TV, Inc. (OTCQB: ASTV), a leading multi-platform product marketing company and online shopping destination, today announced the launch of its As Seen On TV crowdfunding platform. This first-of-its-kind platform, powered by software solution provider Launcht, Inc., reimagines crowdfunding to offer consumers direct access to the newest, most innovative products. 

"The As Seen On TV ecosystem is built upon entrepreneurs and inventors who come up with thousands of new ideas on a daily basis," said Kevin Harrington, Chairman of As Seen On TV. "Entrepreneurs have so much passion, it was only natural for us create a crowdfunding tool that connects their products to our existing customer base. We see tremendous future ahead for our crowdfunding platform, and we continue to support broader adoption of crowdfunding in the consumer marketplace."

James Kuenzinger, inventor of the Zinger™ Grill, met Harrington recently at an As Seen On TV sponsored event. "When I purchased my RV, I realized that space was a valuable commodity," said Kuenzinger. "It seemed wasteful to burn wood in a fire pit and cook on a separate barbeque, so I invented a collapsible fire pit and all-in-one grill." From its inception, Kuenzinger knew his product wasn't just a good fit for outdoorsmen and RVers; every home in America could use one. Through As Seen On TV crowdfunding, Kuezinger hopes to realize his dream of taking his campside grill and fire pit to everyone.

As Seen On TV's crowdfunding launch includes other products. The Taco Susan®, invented by Scott Bahnsen and his son Quinn, puts a new spin on taco night. Taco Susan includes a modified Lazy Susan and taco holders, cleaning up the mess of bowls and toppings commonly associated with a family taco night. The invention began as Quinn's fifth grade science project. "I'm not sure when Quinn's science project became my entrepreneurial dream," said Bahnsen. "But so many people wanted me to make one for them, I knew I had to do something."

The Bone Mat®, invented by Allan Wendling, is a new home for the dog bone. The Bone Mat attaches to any dog bone or toy, keeping floors clean from messy bones while providing the perfect chewing angle for man's best friend. "By purchasing Bone Mat through As Seen On TV crowdfunding, you not only support my product but you make a lot of dogs happy," said Wendling.

As Seen On TV selects new products for crowdfunding campaigns lasting up to 30 days. New campaigns will be added as current campaigns expire. Consumers can review and comment on products and can support campaigns by purchasing first run products directly from the crowdfunding site. Consumer support helps each inventor get his or her product to the next level -- the mass marketplace.

Inventions that are successful through the As Seen on TV crowdfunding platform will be eligible for promotion through additional distribution channels, including, the official online destination for As Seen On TV products, which reaches a global audience. 

"We are proud to be powering the As Seen on TV crowdfunding platform," said Freeman White, CEO of "As Seen On TV is using a smart consumer driven model that blends traditional ecommerce with crowdfunding to build trust between consumers and inventors. Having worked for years on the evolution of crowdfunding from simple donations to something much more, I am glad to see As Seen on TV lead the way into new models of crowdfunding."

For more information, visit the As Seen On TV crowdfunding platform at

About As Seen On TV
As Seen On TV, Inc. (ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility. For more information, please visit or follow ASTV online at, @AsSeenOnTV on Twitter and

About Launcht
Based in Boston, has pioneered the development of white-label crowdfunding platform software since 2010. The Launcht crowdfunding system and complementary crowdvoting system powers platforms for corporations, brands, non-profits, universities, business plan competitions, municipalities, and startup portals. Launcht makes it easy to quickly set up your own platform without any coding required. For more information, please visit: or follow us @GetLauncht.

Forward-Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2013. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

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