May 20, 2011 12:58 ET

As Temperatures Rise, So Do Concerns About Consumer Sun Protection Habits

NEUTROGENA® and the Canadian Cancer Society Warn Against Unprotected Sun Exposure, as the Rain Clears

MARKHAM, ONTARIO--(Marketwire - May 20, 2011) - Following weeks of inclement weather, including heavy rain and high winds, the Canadian public is ready to see the sun shine. With a weekend of beautiful weather expected, concerns have been raised over whether Canadians will be adequately protected when they finally make their way outdoors and into the sun, after a long winter, and stormy spring.

Today, NEUTROGENA®, a leader in sun protection technology, and a partner of the Canadian Cancer Society, warns Canadians of the risks associated with unprotected exposure to UVA and UVB radiation from the sun. When Canadians are out in the sun this weekend, they need to remember that prolonged exposure significantly increases the likelihood of serious sunburn.

According to the Canadian Cancer Society, skin cancer is the most common form of cancer diagnosed today and is one of the most preventable; however, a recent study conducted by NEUTROGENA® reveals that use of UVA / UVB protection has declined, as Canadians reported applying sunscreen less frequently in 2010 than in 2009.

Jason Betik, Senior Brand Manager, NEUTROGENA® notes, "We realize that after the past few weeks of wet and gloomy weather, people are going to be excited to get outside and spend time in the sun. We want to remind Canadians not to forget to protect themselves while enjoying the nice weather that is coming our way. This means practicing sun safe measures, such as applying enough sunscreen to be protected adequately – two full teaspoons to cover the whole body, and reapplying frequently – at least every two hours."

In addition to applying sunscreen properly, it is also beneficial for consumers to look for broad-spectrum sunscreen formulas, which protect the skin from UVA, 'aging' rays, and UVB 'burning' rays. Formulas that are photostable, such as those containing NEUTROGENA® HELIOPLEX® technology, resist degradation when exposed to light, providing more consistent protection from the sun's rays.

Heather Chappell, Director of Cancer Control Policy of the Canadian Cancer Society says the dangerous effects of too much sun exposure can be avoided if Canadians take the right precautions.

"Canadians should be protecting themselves between 11:00 a.m. and 4:00 p.m. during the spring and summer months when the sun is at its highest peak. In addition to wearing sunscreen, Canadians venturing outdoors during sunny weather should wear a wide brim hat, as we know that many skin cancers happen on the face and neck," she says. " They should also wear loose clothing that is tight knit and seek shade whenever possible to reduce sun exposure. In preventing the skin's exposure to UV radiation, we know that we can reduce the risk of developing skin cancer."

Gold Standard Protection

With a comprehensive sun protection portfolio featuring products that contain exclusive HELIOPLEX® technology, NEUTROGENA® offers exceptional broad-spectrum, photostable sun protection. The newest additions to the NEUTROGENA® HELIOPLEX® sun protection portfolio include:

  • NEUTROGENA® Wet Skin™ Sunscreen Spray SPF 30, 60 and Kids SPF 60 is the first ever waterproof sunscreen specifically designed for wet skin application* to provide broad spectrum sun protection in wet/sweaty or dry conditions. These innovative sunscreens adhere to and protect wet skin, dampened by swimming, sweating or even humid weather, providing consistent, broad spectrum sun protection.
  • NEUTROGENA® ULTRA SHEER® Dry-Touch Sunscreen SPF 110, the highest SPF protection available on the Canadian market, combines the brand's coveted Dry-Touch technology, which feels powder soft on skin, with exclusive HELIOPLEX® technology to provide stable, consistent UVA/UVB sun protection
  • NEUTROGENA® Age Shield™ Face Moisturizing Repair SPF 55 offers a high level of broad spectrum SPF protection in a face moisturizer for protection from the sun's damaging UVA and UVB rays. The light, non-greasy formula absorbs quickly, and contains moisturizing Soy and antioxidants to help fight the signs of aging, and to protect skin against abuse from environmental aggressors.
  • NEUTROGENA® ULTIMATE SPORT™ Sunscreen SPF 30 Spray and Lotion provide durable, consistent sport sun protection that keeps skin protected during play and is durable to withstand early sunscreen wear-off

*New NEUTROGENA® Wet Skin™ Sunscreen Spray is the only sunscreen marketed in Canada that is specifically designed to be applied directly to wet skin

About the NEUTROGENA® Brand:

A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, NEUTROGENA® Corporation has been providing Canadians with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium priced skin and hair care products that are distributed in more than 70 countries. NEUTROGENA® Corporation is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company. Canadian headquarters are located in Markham, ON.

About the Canadian Cancer Society:

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. The Society supports the use of broad spectrum sunscreens along with shade, clothing and hats, but does not endorse specific products. When you want to know more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1-888-939-3333.

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