SOURCE: Maven Networks

October 19, 2005 11:07 ET

As TV Moves to the Web, Maven Networks Executives Outline How Companies Can Cope and Win

CAMBRIDGE, MA -- (MARKET WIRE) -- October 19, 2005 -- At two separate industry events in the coming week, Maven Networks experts will discuss how consumers are watching more video on the Internet than ever before -- and the impact for media companies and marketers. With nearly half of online consumers saying they've watched a video on the Web in the past month (Forrester Research, Sept 2005), Internet-delivered video is changing what consumers expect from their viewing experience. Web-style interactivity, personalization and user control are becoming the norm, and pleasing end-user experiences where content is relevant and accessible are the ones that will be winners long term. The challenge for content providers and marketers is to understand the new broadband-delivered video imperative from the end-user's perspective -- and how to harness their considerable video assets for ad-driven monetization and expanded brand awareness.

At the iHollywood Triple Play Summit on October 24, Robert Hammond, Maven Network's vice president/engineering and product development, headlines a discussion about The PC as Entertainment Hub. The session will address how PCs will be integrated into the consumer experience of television, music, video, and games -- and how media and marketing companies can exploit today's rising broadband penetration to reach consumers within the digital living room and on other sought-after platforms.

In addition, Rebecca Paoletti, Maven's creative director, will talk about the challenges of effectively using broadband-delivered video as a means of connecting with a wide range of target demographics. The panel discussion will be a part of the Branded Entertainment Summit on October 24. One of the world's few creative directors to specialize in the exceptionally rich broadband medium, Paoletti will summarize results from Internet-delivered video campaigns that Maven has created in partnership with leading agencies and marketers, including 20th Century Fox, Sony Pictures Digital, Pepsi, GM, and Virgin Records among others.

   WHO:    Robert Hammond, VP/Engineering and Product Development,
           Maven Networks Inc.
   WHAT:   The PC as Entertainment Hub
   WHEN:   Monday, October 24, 3:45 pm (PT)
   WHERE:  iHollywood Triple Play Summit, Venetian Hotel Las Vegas
   WHO:    Rebecca Paoletti, Creative Director, Maven Networks Inc.
   WHAT:   The Seven Steps to Create an Interactive Branded Entertainment
   WHEN:   Monday, October 24, 1:30 pm (ET)
   WHERE:  Institute for International Research's Branded Entertainment
           Summit, Doubletree Metropolitan Hotel, New York
Bob Hammond, Maven's vice president of engineering, has over 22-years experience in software engineering and product planning. Prior to joining Maven, Hammond spent seven years at Mirror Image Internet, a global content delivery solutions company, where he most recently served as Chief Technology Officer.

Rebecca Paoletti, Maven's creative director, is one of the world's few broadband creative directors with an extensive background in Internet TV strategy, publishing and production. She was formerly editor-in-chief of AOL Time Warner's Road Runner consumer portal, and managing editor of the pioneering @Home broadband consumer product.

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