SOURCE: Marketing Words

Marketing Words

February 24, 2009 10:06 ET

As Web Searchers Increasingly Use Longer Keyphrases, Clever Ebook Gives Copywriters 11 Ways to Include Long-Tail Phrases Naturally

ELGIN, SC--(Marketwire - February 24, 2009) - The length of search engine keyphrases continues to grow. Rather than a single keyword, searchers are now using three- and four-word phrases as the standard, according to newly released information in February 2009 by Web analytics-company Hitwise.com. These increases make the task of writing natural-sounding search engine optimized (SEO) copy increasingly difficult. Now, SEO-copywriter Karon Thackston has a quick-read ebook that details 11 clever and legal ways to include long-tail keyphrases without destroying the flow of the copy.

In the last 12 months, one- and two-word search-phrase use decreased by as much as 5%, while four-, five-, six-, seven- and even eight-word search-phrase use increased by as much as 19%. What does this mean from a copywriting standpoint? Writing with a single keyword in mind is easy. Using two-word terms is a bit more of a challenge. But, when three- and four-plus-word phrases come into play, the risk of sounding stiff and awkward increases substantially.

"The biggest mistake I find search engine optimization (SEO) copywriters and website owners making is attempting to substitute every generic term for a specific keyphrase," recounts Thackston, who has been at the forefront of SEO copywriting for 10 years. She continues, "This makes copy sound very amateurish and clunky. The reason for this repeated mistake is because copywriters and site owners use the keyphrases the same way every time. They don't realize they have other options. There are numerous ways to make SEO copy sound natural."

Thackston's ebook outlines 11 clever and legal ways to use keyphrases of practically any length without sacrificing the quality of the copy. Complete with real-world examples and screenshots, this quick-read ebook is currently in its 4th edition.

If the trend continues as it has in the past, search phrases will get even longer in the not-so-distant future. However, getting creative with keyphrase use is one way to ensure that longer search terms can be used without sounding awkward.

"Writing With Keywords," published by Marketing Words, Inc., is a 37-page ebook available for immediate download online in PDF format for $39 US. For more information or to purchase, visit http://www.WritingWithKeywords.com. For media interviews, contact Karon Thackston at 803-438-4088.

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