NEW YORK, NY--(Marketwired - December 19, 2016) - ASCAP, the American Society of Composers, Authors and Publishers, the world leader in performing rights and advocacy for music creators, and Nielsen, today announced a new strategic multi-pronged, long-term data agreement that enables ASCAP to leverage the music industry's most trusted data to deliver enhanced reporting, business tools and services to its members with increased transparency and efficiency.
As part of the agreement, Nielsen will provide ASCAP with expanded U.S. radio airplay data along with metadata and unique identifiers for recordings. Coupled with ASCAP's membership and copyright data, this will allow ASCAP to provide its members with unprecedented transparency as ASCAP brings together the verified recording information with its authoritative data on the underlying works. In addition, this data link of unique identifiers creates the potential for more efficient performance matching and reporting.
ASCAP also intends to utilize a wide range of Nielsen measurement tools and insights to create innovative reporting capabilities and services that will be developed by ASCAP's recently formed Digital Product & Data Team. These offerings will be made available to ASCAP members through ASCAP's re-launched Member Access portal.
"ASCAP has been pursuing a strategy of remaining flexible and nimble by pursuing partnerships with best-in-class service providers" said ASCAP's CEO, Elizabeth Matthews. "As the market-leader in consumer, music and audio measurement, Nielsen's data will bring additional frequency and breadth to ASCAP's reporting, enabling ASCAP's members to have a 360-degree view of the performance landscape for their music, while enabling faster and more accurate reporting and tracking across all platforms. This deal also sets the stage for us to provide our members with new business intelligence tools with predictive analytics components."
"Nielsen is excited to work with ASCAP to provide its songwriter and publisher members with more efficient and effective business tools," said Nielsen Entertainment's President, Howard Appelbaum. "This agreement brings together two world-class organizations that excel at using data to increase transparency within the music sector, including music creators."
The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP members write the world's best-loved music and ASCAP has pioneered the efficient licensing of that music to hundreds of thousands of enterprises who use it to add value to their business - from bars, restaurants and retail, to radio, TV and cable, to Internet, mobile services and more. The ASCAP license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. With 600,000 members representing more than 10 million copyrighted works, ASCAP is the worldwide leader in performance royalties, service and advocacy for songwriters and composers, and the only American performing rights organization (PRO) owned and governed by its writer and publisher members. www.ascap.com.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content-video, audio and text-is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world's population. For more information, visit www.nielsen.com.
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