The Children's Mutual

The Children's Mutual

June 06, 2008 05:43 ET

ASDA Makes Saving Child's Play

Invest in an ASDA Child Trust Fund & receive 25GBP in ASDA gift vouchers

LONDON, ENGLAND--(Marketwire - June 6, 2008) - ASDA announced its latest savings product to help customers invest in their children's future - the new ASDA Child Trust Fund (CTF). The CTF will now be provided in association with The Children's Mutual ( & will be available to customers in-store, over the phone & online.

Parents will also receive an added incentive of a 5GBP ASDA gift voucher for opening the account or a 25GBP ASDA gift voucher if they set up a monthly Direct Debit contribution of 10GBP or more. The scheme allows both family & friends to pay into the account on a regular basis, either by regular Direct Debit or through one-off payments throughout the year or on special occasions like Christmas & birthdays.

ASDA's Financial Services Director, Gev Lynott comments:

"With millions of families shopping & placing their trust in ASDA every week, it is the ideal home for their children's Child Trust Fund voucher. We're even providing them with the added incentive of 25GBP in gift vouchers if they are regular savers so there really has never been a better time to invest in a CTF with ASDA.

"CTFs offer parents a great way to give their kids a helping start in life, whether it be university fees, a deposit for the first home or a first car. Through our partnership with The Children's Mutual, we offer customers the ability to build a financial head start for their children's future in a reliable & fruitful investment."

David White, Chief Executive of The Children's Mutual, said:

"This partnership will make CTFs accessible to more parents via the ASDA store network encouraging more parents to save for their children's futures.

"The Children's Mutual is the country's only specialist in this field & is a leader in providing savings products for children's futures. We opened more Child Trust Funds in 2006 than any other financial services provider. Parents can contribute up to 1200GBP a year into a CTF building up a real financial head start for the future. This scheme, with the added incentive of ASDA gift vouchers, encourages people to do just this."

About The Children's Mutual

Named the UK's Best CTF Provider 2006 & 2007

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