Asda Money t/a Asda Financial Services Limited

October 16, 2012 01:00 ET

Asda Money Customers Unveil the Best Places to Go on Holiday & Why!

LEEDS, UNITED KINGDOM--(Marketwire - Oct. 16, 2012) - The holiday season is now upon us and most will be looking to take a well-deserved break but, choosing the right destination can be difficult.

Research from Asda Money* reveals that the majority of Brits go on holiday just once a year, so it is really important that you choose the right destination for your annual trip.

Finding the right holiday location can be challenging, especially if you have to accommodate a number of different age groups and requirements however, here are some proven popular destinations.

There are a number of contributing factors that make a great holiday, from the scenic location to the good weather and the variety of things to see and do. Going on a holiday with family members is another reason why so many have enjoyed their time overseas.

Honeymoons, rich cultural experiences and once in a lifetime trips also make for holidays to remember, according to the research Asda customers have unveiled where they believe the best places to go on holiday are and why. Asda Money asked customers about their favourite holiday destinations. Here's what they had to say.

France appeals

France is the most popular tourist country in the world: A record number of foreign tourists visited France in 2011 - a staggering 81.4 million** - and the appeal of France is shared by Asda Money customers.

France came out as a highly regarded holiday destination of choice in the research, deal for families and individuals. A number of Asda customers have crowned France as their number one holiday destination.

"A trip to France was the most relaxing holiday I ever had in my life, also a beautiful place," one Asda customer commented.***

Spanish holidays popular

Spain has always been a firm favourite for British travelers and the same is true for Asda customers. Numerous Asda Money customers selected the country as their favourite holiday spot. Perhaps one Asda customer summed up what makes a holiday best by commenting:

'[My] best holiday was Tenerife as it was a lovely place and I was with people I care for most.'

Popular Destinations Further Afield

When it comes to destinations further afield many travellers have ventured further afield for their ultimate holiday experience. Popular destinations from the research include the USA, Australia and Canada. Trips to the Caribbean also proved to be extremely popular with families.

For those jetting abroad they should not forget to consider their travel insurance needs. An annual travel insurance policy can be a great way to get cover for a number of trips. With Asda Annual Travel Insurance, you can also get cover for any pre-booked UK trips of two nights or more.

Notes to editors

* 39.67% of respondents said the when on holiday once a year. Asda Insurance Research (Nov 2011)

** Record number of visitors to France -

*** Asda Insurance Research (Nov 2011)

About Asda Travel Insurance

  • Cover from £4*
  • Unlimited medical expenses
  • 20% online discount
  • Kids and grandkids go free^
  • Single Trip or Annual Holiday Insurance
  • A choice of 3 cover levels
  • Worldwide or European Travel Insurance

‡ All pricing examples based on travellers being 18-36 at the time of purchase with no medical conditions. Based on an individual Value European 2 day policy bought online. Price includes 20% online discount.

^ Terms and conditions apply. Children are covered when they travel with their parents, grandparents or legal guardians only.

Asda Money is a trading name of Asda Financial Services Limited. Asda Financial Services Ltd is an Introducer Appointed Representative of ACE European Group Ltd. This means that Asda Travel Insurance policies are sold, administered and underwritten by ACE European Group Ltd who is Authorised and Regulated by the Financial Services Authority (FSA), reference number FRN 202803. Full details can be found on the FSA's Register by visiting or by contacting the FSA on 0845 606 1234.

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