SOURCE: Scene Genesis

June 13, 2008 15:07 ET

ASE's Molla Discusses Collision-Repair-Industry Issues in Podcast From Scene Genesis

Covers Certification, National Automotive Service Professionals Week and Benefits for Consumers This Week

PITTSFORD, NY--(Marketwire - June 13, 2008) - Tony Molla, VP of communications with the National Institute of Automotive Service Excellence (ASE), covers the most pressing issues facing the collision repair industry in the latest podcast from Scene Genesis.

Molla can be heard on www.sceneexchange.com.

He also discusses this week's National Automotive Service Professionals Week. Consumers benefit because many shops are celebrating the week by holding customer-focused events like free baby-seat clinics.

ASE continues to build value into its certifications and offer new ways to deliver training, he says in a concise, hard-hitting interview. Certification is crucial because auto specialists today must have both topnotch electronic and computer skills as well as mechanical know-how to service today's high-tech vehicles.

Ask your repair shop if it is certified, Molla advises.

This is the latest of "Topics in Ten," a monthly podcast that brings opinions and ideas to the collision repair industry.

ASE, a nonprofit, was established in 1972. Its mission is to improve the quality of vehicle repair and service through the testing and certification of repair and service professionals.

About 400,000 professionals hold ASE certifications. They work in every segment of the automotive service industry: car and truck dealerships, independent garages, fleets, service stations, franchises, and more.

ASE celebrates June 9-16, 2008, as National Automotive Service Professionals Week to honor the commitment and dedication of automotive, truck and collision technicians, along with parts specialists and other support professionals who serve the motoring public.

Web: www.ase.com.

About Scene Genesis

Scene Genesis offers SceneExchange, a novel Web-based marketplace that lets participating insurance companies' customers choose among participating auto-repair shops for prompt, high-quality repairs. More than 3,000 autobody shops nationally have signed up.

SceneExchange puts collision shops on an even playing field and puts control over workflow into the shop owners' hands. During the product's pilot in the Carolinas, shops said that customers were better informed about the repair process -- as well as more engaged -- leading to higher satisfaction rates.

For more information, visit www.scenegenesis.com and www.sceneexchange.com or contact Beth Bailey of Scene Genesis at 585-387-9883 or bbailey@scenegenesis.com.

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