Contact Information: Contacts: Kristen Dattoli-Orfanos Lois Paul and Partners 781.782.5852 kristen_orfanos@lpp.com Patricia Colpitts ASG Software 512.560.4418 pat.colpitts@asg.com William Caple CapleSoft 301.466.0494 bill.caple@caplesoftware.com
ASG and Caple Software Roll Out Master VAR Program for SMB Customers
New Channel Provides $35 Billion Market With Consolidated IT Solutions to Optimize IT Infrastructures
| Source: ASG Software
NAPLES, FL--(Marketwire - October 20, 2009) - ASG Software
Solutions, the originator of ASG's
Business Service Portfolio (BSP) and a worldwide leader in business
solutions for global enterprises, and Caple Software
Solutions (CapleSoft) today announced the launch of a master
value-added reseller (VAR) program. CapleSoft will drive the new program by
assembling and leading an indirect reseller channel to deliver a variety of
ASG solutions to small and medium-sized businesses (SMBs).
The $35 billion
North American SMB enterprise software market represents a tremendous
opportunity for ASG to diversify and expand its revenue model and
go-to-market strategies. By offering solutions that serve an array of SMBs,
a market segment often overlooked by other global IT infrastructure
vendors, ASG aims to protect SMB organizations' current IT investments
while optimizing their infrastructure. The master VAR program with
CapleSoft introduces new pricing, packaging, and a secure online VAR
Resource Center to meet the needs of both ASG resellers and its customers.
CapleSoft's
offerings include ASG's solutions for Information and Content
Management, Applications Management, and IT Asset & Systems Management.
ASG's proven products and solutions represent a compelling opportunity for
VARs, having never before been offered to the North American reseller
community.
"The strategic planning and implementation of ASG's master VAR program has
created a new revenue stream for ASG and a new solution source for the SMB
market," said Arthur Allen, President and CEO of ASG. "Our solutions are
scalable and flexible, so they can be easily customized to fit the unique
needs of smaller- or medium-sized organizations without requiring them to
rely on unnecessarily large or costly upgrades to their current
infrastructure."
"This partnership is one of the most unique opportunities to occur in
years," said William Caple, CEO of CapleSoft. "Rarely is the North American
VAR community presented with such an array of developed software with
customer testimonials from many of the Global 2000 companies."
About ASG | www.asg.com
ASG provides software solutions to more than 85 percent of the world's
largest companies. Through its comprehensive Business Service Management
(BSM) solution, Business Service Portfolio™, ASG is an established BSM
provider with a strong heritage in metadata management; information
management; applications management; infrastructure, performance, and
operations management; and service and support technologies. ASG enables
clients to reduce costs, improve business-service delivery and reduce
risks. Founded in 1986, ASG is a privately-held company based in Naples,
Florida, USA, with more than 90 offices worldwide.
About CapleSoft | www.caplesoftware.com
CapleSoft is dedicated to business performance through IT innovation. With
two decades of experience in information management, CapleSoft is devoted
to providing VARs with software solutions and IT opportunities that set
them apart from the competition.