SOURCE: ASG Software

October 20, 2009 09:00 ET

ASG and Caple Software Roll Out Master VAR Program for SMB Customers

New Channel Provides $35 Billion Market With Consolidated IT Solutions to Optimize IT Infrastructures

NAPLES, FL--(Marketwire - October 20, 2009) - ASG Software Solutions, the originator of ASG's Business Service Portfolio (BSP) and a worldwide leader in business solutions for global enterprises, and Caple Software Solutions (CapleSoft) today announced the launch of a master value-added reseller (VAR) program. CapleSoft will drive the new program by assembling and leading an indirect reseller channel to deliver a variety of ASG solutions to small and medium-sized businesses (SMBs).

The $35 billion North American SMB enterprise software market represents a tremendous opportunity for ASG to diversify and expand its revenue model and go-to-market strategies. By offering solutions that serve an array of SMBs, a market segment often overlooked by other global IT infrastructure vendors, ASG aims to protect SMB organizations' current IT investments while optimizing their infrastructure. The master VAR program with CapleSoft introduces new pricing, packaging, and a secure online VAR Resource Center to meet the needs of both ASG resellers and its customers.

CapleSoft's offerings include ASG's solutions for Information and Content Management, Applications Management, and IT Asset & Systems Management. ASG's proven products and solutions represent a compelling opportunity for VARs, having never before been offered to the North American reseller community.

"The strategic planning and implementation of ASG's master VAR program has created a new revenue stream for ASG and a new solution source for the SMB market," said Arthur Allen, President and CEO of ASG. "Our solutions are scalable and flexible, so they can be easily customized to fit the unique needs of smaller- or medium-sized organizations without requiring them to rely on unnecessarily large or costly upgrades to their current infrastructure."

"This partnership is one of the most unique opportunities to occur in years," said William Caple, CEO of CapleSoft. "Rarely is the North American VAR community presented with such an array of developed software with customer testimonials from many of the Global 2000 companies."

About ASG |

ASG provides software solutions to more than 85 percent of the world's largest companies. Through its comprehensive Business Service Management (BSM) solution, Business Service Portfolio™, ASG is an established BSM provider with a strong heritage in metadata management; information management; applications management; infrastructure, performance, and operations management; and service and support technologies. ASG enables clients to reduce costs, improve business-service delivery and reduce risks. Founded in 1986, ASG is a privately-held company based in Naples, Florida, USA, with more than 90 offices worldwide.

About CapleSoft |

CapleSoft is dedicated to business performance through IT innovation. With two decades of experience in information management, CapleSoft is devoted to providing VARs with software solutions and IT opportunities that set them apart from the competition.

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