SOURCE: ASG

March 20, 2006 06:00 ET

ASG Celebrates 20 Years While Looking Ahead at Next 20

NAPLES, FL -- (MARKET WIRE) -- March 20, 2006 -- Ask Arthur L. Allen, Founder, President, and CEO of ASG what his company sells and he will most likely say, "customer success." Few could argue. For the past 20 years, ASG has not only been building a successful global presence, it has been forging strong customer relationships founded on unequalled customer dedication.

"Our success and commitment to deliver valuable enterprise solutions is centered on our relationships with our global customers," says Allen. An innovator in customer-centric services, ASG initiated Yes-Based Licensing™ programs, which enable customers to cost-effectively implement all, or a solution set, of ASG's market-leading portfolio, which is comprised of more than 200 products. As well, their annual event, ASG ITeXchange '06, will focus on how customers can better equip themselves for the future. The event will be held in Naples, Florida, April 30 through May 3, 2006 (details available at www.asg.com/itexchange).

This level of service and loyalty is not the norm in an industry typically motivated by shareholder, not customer, approval. However, ASG's privately held status enables it to focus on what is best for their international clientele like American Express, Coca-Cola, DaimlerChrysler, General Electric, IBM, Lockheed Martin, Merrill Lynch, Sony, and Wells Fargo, to name just a few.

In many ways, ASG is viewing its 20th anniversary as a new beginning -- a rededication to its customer commitment and a rechristening of its brand. An example of this is the company's restructuring aimed at better serving its clients. ASG has segmented the majority of its product offering into specialized brands with dedicated sales and support teams. Enterprise account executives will continue to focus on a holistic approach to addressing customer needs and providing tailored solutions.

"This restructuring will bring us even closer to understanding client needs. With that knowledge we will be able to continue the expansion of our portfolio where it makes sense for our customers," said Allen.

Adopting a new tagline of "Solutions at every turn. Service at every step," ASG is moving forward with renewed dedication in the areas of customer service and product quality. Overall, the new face of ASG reflects the energy of a company that continues to grow at an exponential rate with an eye toward the future.

Says Allen, "We're celebrating what we've achieved in the past 20 years, but we're looking forward to what more we can do for our clients in the next 20. This will be an exciting year."

About ASG

Founded in 1986, ASG is a privately held global enterprise software firm that provides a full range of software solutions in the Metadata Management, Applications Management, Operations Management, Content Management, Performance Management, Security Management, and Infrastructure Management areas. ASG is headquartered in Naples, Florida, USA, with more than 50 offices serving the Americas, Europe, Middle East, Africa, and Asia/Pacific. For more information, visit ASG at www.asg.com.

For more information contact Gay McCabe at 239.435.2344 or gay.mccabe@asg.com.

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