SOURCE: National Milk Mustache 'got milk?'® Campaign

National Milk Mustache 'got milk?'® Campaign

August 31, 2011 11:36 ET

Ashley Tisdale Shows Cheerleaders How to "Be Strong" for a Chance to Star in a National Milk Mustache Ad

Actress and Singer Shows Cheer Squads How Lowfat Chocolate Milk Can Help Them Refuel

LOS ANGELES, CA--(Marketwire - Aug 31, 2011) - Refueling with lowfat chocolate milk after a tough routine can give you and your squad another reason to cheer. Actress, singer and former TV cheerleader, Ashley Tisdale, has partnered with the National Milk Mustache "got milk?"® Campaign and American Cheerleader magazine to launch the "Be Strong" Challenge. The exciting new program highlights how lowfat chocolate milk can help cheerleaders refuel and replenish after a tough practice or routine and help them "Be Strong."

As part of the new program, Ashley is challenging cheer squads across the country to show how they can "Be Strong" by refueling with chocolate milk. Squads can simply log on to AmericanCheerleader.com/BeStrong and submit a custom cheer video that shows how refueling with chocolate milk makes them strong along with a brief introduction of their team.

Teens will vote on the strongest squad, and for every vote $1 will go to Cheer for a Cure. The winning squad will receive $5,000 and an opportunity of a lifetime to star in a Milk Mustache ad in American Cheerleader magazine.

Leaping Into Milk Mustache History
Ashley soared into the iconic Milk Mustache campaign while shooting the latest got milk? ad. The ad, which features her in a cheerleading uniform, encourages teens to refuel with lowfat chocolate milk after a strenuous workout to help recover and rebound in activities they love -- especially cheerleading. Ashley's ad copy reads: "R-E-Charge! See why Ashley Tisdale thinks milk is worth cheering for at RefuelWithChocolateMilk.com."

"Staying active and making the right food choices has helped me be strong and confident inside and out," said Ashley. "I am thrilled about my new Milk Mustache ad and want to cheer on squads across the country to also 'Be Strong' and refuel with chocolate milk after a tough practice."

R-E-Charge Even Those Spirit Fingers
Flips, stunts and pyramids can take a toll on your muscles and body. Refueling and replenishing after strenuous exercise is key to helping it recover so you can "Be Strong." Lowfat chocolate milk naturally has many of the nutrients most commercial recovery drinks have to add in the lab -- including high-quality protein and key electrolytes like calcium, potassium, sodium and magnesium. And, it's a great-tasting, affordable alternative to expensive protein powders and recovery drinks -- it's likely already in your refrigerator at home. Now that is something to cheer about!

About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?®" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.whymilk.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.

About American Cheerleader
With 1.2 million readers, American Cheerleader is the world's number one cheerleading magazine and the ultimate go-to publication for the millions of athletes who cheer around the world. Celebrating its 15th anniversary in 2010, American Cheerleader is the only magazine that covers all aspects of the teen athletes who are passionate about all things cheer.

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