SOURCE: Ashley Furniture HomeStore

Ashley Furniture HomeStore

March 05, 2012 13:21 ET

Ashley's UltraPlush Technology Creates High-End Comfort at Lower Price

Ashley Furniture HomeStore's Innovative New Cushions Allow for Sleeker, More Tailored Designs

ARCADIA, WI--(Marketwire - Mar 5, 2012) - Ashley Furniture HomeStore is delivering a more upscale seating experience to customers who don't want to sacrifice comfort when choosing more sophisticated styles. Ashley's new UltraPlush cushions include an extra comfort layer, denser materials, and feather-blend toss pillows that feature cushion technology similar to high-end sofas, but at a much lower price.

"For those who want deep, sink-in seating without an overly casual family-room look, UltraPlush seating lets you have it all," says Kris Woodcock, VP of Merchandising. "More time at home is inspiring a trend to comfier seating. We don't mean puffier recliners or deeper reclining seats -- they're comfortable already -- but they're not everyone's first choice for style."

This new UltraPlush cushion technology exists below the surface, allowing for sleeker and more tailored designs that are also ultra-comfortable:

  • Dense Seat Cushions. Extra dense cushions, like those featured in Ashley's Pia - Linen Sofa, have a 2.0 pound poly-cushions core that is 15% denser than standard cushions. That translates to firmer support, better shape recovery, a longer product life, and a more consistent seating experience.
  • Feather-toss Pillows. Ashley's feather-toss pillows are generously sized and boast a feather-blend concoction inspired by down bedcovers. They are a softer, but heftier type of pillow that also stays in place.
  • Reversible Seat Cushions. With unique comfort layers, stylish fabrics, and fiber pockets on both sides, reversible seat cushions offer two times the comfort, two times the durability, and peace of mind, since you can flip the cushions as needed.
  • Extra-soft Pillow-Top. You can't see it, but you will definitely feel it. A pillow-top layer features luxurious fibers sewn into pockets just below the sofa cushion's top. That means no material shifting or bunching, a smoother seating surface, and cleaner tailoring.

To learn more about Ashley's new UltraPlush comfort technology or to browse the latest styles in sofas and other furniture and accessories, visit

About Ashley Furniture HomeStore

Ashley Furniture HomeStore, the #1 furniture retailer in the United States, delivers quality, affordable furniture to customers at over 425 independently owned and operated locations in the United States, Canada, Mexico, Puerto Rico and Japan. Ashley Furniture HomeStore is an exclusive provider of furniture from Ashley Furniture Industries, Inc., the largest furniture manufacturer in the United States.

Contact Information

    Paulette Rippley
    Media Relations
    Ashley Furniture HomeStore
    E-mail: Email Contact
    Phone: (608) 323-3377


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