January 30, 2008 08:30 ET

ASI Launches Tool for Peer-to-Peer Fundraising

iMIS Friendraising Improves Fundraising, Member-get-a-Member and Online Event Campaigns

ALEXANDRIA, VA--(Marketwire - January 30, 2008) - Advanced Solutions International (ASI), the leading global provider of web-based solutions for associations and non-profits, today announced the availability of iMIS Friendraising, a fully integrated online fundraising application containing powerful, yet easy to use tools. The new solution enables organizations to create peer-to-peer fundraising campaigns from scratch, putting the power of campaign reach in the hands of participants themselves.

By integrating traditional fundraising campaigns with the online peer-to-peer tool, iMIS Friendraising, organizations dramatically increase overall campaign revenue and streamlining participant communications, while providing donors with an unprecedented ability to quickly build and maintain their own networks online. The new tool integrates fully with iMIS15, so all participant information, new contact names and addresses and financial transactions are captured in one central database.

Peer-to-Peer Fundraising

Non-profits can increase donations, expand program reach and reduce campaign administration costs with iMIS Friendraising. Each participant personalizes their fundraising page to tell why the organization and campaign are important to them. Donors can easily reach out to their network from their personalized campaign website, through automated emails.

Member-get-a-Member Programs

Organizations can revolutionize their member-get-a-member programs by giving current members the tools to reach out to like-minded colleagues and professionals within their personal networks, with iMIS Friendraising. By enabling members to share educational experiences and networking opportunities, an organization's member benefits are highlighted for potential new members. Members are able to send recruitment emails, create growth goals and provide simple payment options for new members.

Online Event Campaigns

Traditional A-thon-based multi-location events can be managed online for rapid launch and reduced event overhead costs. Organizations can create and launch complex event websites for participants to register, donate and build teams. iMIS Friendraising provides participants the tools to recruit new sponsors through the Internet, eliminating the need to physically go to an event. Launching a peer-to-peer online event enables participation from across the globe, drastically increasing overall donations, automating event administration and dramatically increases the return on investment achieved by the event.

For more information about ASI or iMIS Friendraising, visit

About ASI

Advanced Solutions International (ASI) is the leading global provider of software for associations and non-profits, serving the industry since 1991. The company's premier product, iMIS, is the only complete, upgradeable, web-based, not-for-profit business software system. iMIS has served nearly 3000 customers worldwide. ASI distributes its solutions through a direct sales force and a global network of local solution providers backed by award-winning technical support. The company employs more than 200, with offices in the U.S., U.K., Canada and Australia. To learn more visit

Contact Information

  • Contact:
    Eric Seymour
    March Communications
    Email Contact
    +1 617-475-1564