July 28, 2011 09:00 ET

Asia Power Architecture® Conference to Celebrate 20 Years of Power Architecture Innovation and Disclose Smart Future for the Technology

PISCATAWAY, NJ--(Marketwire - Jul 28, 2011) - In response to the explosive demand for Power Architecture® technology throughout Asia, today announced plans for its ASIA Power Architecture Conference, a one day executive conference to be held in Shenzhen, China, September 1, 2011. This conference will herald the 20th anniversary of Power Architecture technology and disclose future vision and application of the technology. The 2011 ASIA Power Architecture Conference is ideal for C-level executives, managers, engineers, designers, SoC architects, software and third party tool developers, and academia.

"Unlike any other forum, the Power Architecture Conference 2011 presents executives with a unique opportunity to celebrate the 20th anniversary of Power Architecture technology and learn how the technology will continue to drive innovation in a variety of interconnected, interactive and intelligent systems," said Elmer Corbin, member, Board of Directors for "Join conference sponsors IBM, Freescale, Synopsys, C*Core, Chinachip, and VeriSilicon to learn how this technology is leading the new century of smart systems helping the world connect, interact and think."

Following the keynote address from a Chinese government official, executives and experts from member companies will present business and technical tutorials, solutions and demonstrations. An executive round table discussion of requirements and challenges for next-generation smart systems entitled, "ThinkPower for the Future," will give attendees the chance to hear from industry leaders about their insights, and the "Network & Showcase" will demonstrate state-of-the-art, Power Architecture technology products and solutions.

"This event will provide direct access to some of the industry's most renowned experts who, collaboratively, have driven this technology to worldwide market leadership. In addition, it will showcase how Power Architecture technology will be a fundamental building block for the future -- the mind, heart and core of computing and communications for the decades to come," said Preet Virk, member, Board of Directors for

ASIA Power Architecture® Conference at-a-glance:
Date: September 1, 2011

Time: 9:00 a.m. - 6:00 p.m.

Location: Sheraton Shenzhen Futian Hotel

Registration: Attendance is complimentary. For registration information, visit

About, the organization that promotes and develops standards for Power Architecture® technology, is celebrating 20 years of innovation leading to unrivaled market leadership and a collaborative ecosystem that will continue advancing and creating new technology across an increasing breadth of markets and applications. Power Architecture technology is behind millions of innovative products, including the world's fastest supercomputers, leading video game consoles, and electronic systems in most of today's car models. For details, visit

The Power Architecture and word marks and the Power and logos and related marks are trademarks and service marks licensed by All other product or service names are the property of their respective owners. © 2011.

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