SOURCE: Maven Networks

April 12, 2005 08:45 ET

Asian, US Entertainment Firms Select Maven Networks to Power IP Video-On-Demand (IP VOD) Services

CJ Media, DC Square, and Brightcove Choose Maven's Broadband Video Solutions to Quickly and Cost-Effectively Deliver DVD- and HD-Quality Video to Consumers Worldwide

CAMBRIDGE, MA -- (MARKET WIRE) -- April 12, 2005 -- Maven Networks, Inc., a software provider that enables brand marketers and media companies to deliver the most compelling broadband video experiences, today announced that it has signed a multi-year licensing agreement with South Korea-based CJ Media (www.cjmedia.net or www.cjmedia.co.kr ), a media & entertainment business unit of Korea's leading CJ Group, to create multiple broadband video channels using Maven's IP Video-On-Demand (IP VOD) solution.

Simultaneously, Maven also announced multi-year licensing deals with DC Square, Inc. (www.dc2.co.jp) of Japan, a broadband media company focused on IP VOD offerings for the Japanese market, and Brightcove Inc. (www.brightcove.com) of Cambridge, MA, an online service and Internet Television platform that empowers publishers to market, sell and distribute video directly to consumers. All three companies have licensed Maven's broadband video technologies and plan to launch their offerings this summer and throughout 2005.

"Video-on-demand services are critical to CJ Media's plans for continued high growth in our media businesses," said Seok-Hee Kang, CEO of CJ Media. "We are relying on Maven Networks' technologies to help us accelerate the launch of our new services and deliver the most impressive, high-quality IP VOD offering in Southeast Asia."

The IP VOD market is growing rapidly worldwide, with the Asia Pacific region experiencing the greatest increase in IP VOD subscribers through 2010(1), and US revenues climbing by 75 percent annually through 2013(2). In South Korea and Japan specifically, where the broadband infrastructure already offers much faster broadband connections than those in the US, savvy consumer bases have grown accustomed to always-on Internet access on PCs, cell phones and other mobile devices, and seek out next-generation video applications that take better advantage of the existing infrastructure. Using Maven's IP VOD solution, media and entertainment companies can drastically decrease their time-to-market while economically delivering far superior digital media consumer experiences.

"Using Maven, media and entertainment companies worldwide can now deliver programming over the Internet that rivals the visual impact of DVDs and HDTV," said Hilmi Ozguc, CEO, Maven Networks. "In addition to the superior visual quality, companies can launch IP VOD services faster and ultimately increase revenue by personalizing content and tracking consumer viewing and interaction habits. Our technologies already have been proven to be robust and scalable by marquee entertainment companies. With Maven, any media company can now quickly and cost-effectively introduce next-generation IP VOD services on a global basis."

Key features and capabilities of Maven's IP VOD solution include:

--  Sophisticated user interface capabilities for searching, selecting and
    viewing from large video libraries;
--  Engaging interactive video overlays that create new opportunities for
    pro-actively marketing and promoting additional content and services;
--  Instant, on-demand delivery or unobtrusive, background pre-delivery
    choices;
--  Consumer controlled or automatically managed media storage options;
--  Offline, anytime, anywhere viewing on laptops and consumer devices;
--  Consumer controlled desktop notifications for video delivery alerts;
--  Integrated Windows digital rights management (DRM) for easily securing
    content;
--  Daily web-based metrics and reporting that track what videos are being
    watched, purchased, and what interactive elements consumers are clicking
    on.
    
Other world-class customers using Maven's solutions to deliver consumer and business broadband video experiences include 20th Century Fox, Virgin Records, General Motors, A&E Television Networks' AETN International, Atom Films and more.

About Maven Networks

Maven Networks Inc. provides broadband video technologies that unite the visual impact of television with the interactivity and measurability of the Internet. Maven's software platform enables media companies, content providers, and brand marketers to deliver compelling broadband video experiences to more effectively inform, entertain, market and sell to online audiences.

The company's products, the Maven Media System and Maven Intelligent Delivery System (IDS), are used by industry-leading organizations such as 20th Century Fox, Atom Films, Virgin Records, General Motors and A&E Television Networks' AETN International to deliver more compelling experiences using DVD- and HD-quality video. More information about Maven can be found at www.maven.net.

About CJ Media

CJ Media provides its views with its unique movies, music, animation and lifestyle programming through its nine (9) cable and satellite channels. In the center of Korean cable market (76% of penetration rate), m.net, the number one music entertainment channel among youths, and KMTV, Korea's music trend setter, command 80% of the total music channel market. Leading the cable digitalization, CJ Media is the first to offer cable VOD service and multi-channel digital audio service, Ozic m.net, in Korea.

Beyond programming, CJ Media has a unit to transmit broadcast signals. Completing the media value chain, CJ Media's music & movie programming has gone mobile, and can be enjoyed anytime, anywhere in Korea through satellite DMB (Digital Multimedia Broadcasting) service. The strength of its content can be seen all over Asia including China, Japan, Taiwan, Hong Kong, Vietnam and Singapore, and its strategic partnerships with networks in major Asian countries make CJ content available throughout Asia, and bring Asian programming to Korea as well. More information about CJ Media can be found at www.cjmedia.net.

About DC Square

DC Square is a rich media delivery service provider for broadband and mobile entertainment established by Kunihiro Meda, an acclaimed Internet media business entrepreneur in Japan. His contributions have led to the rapid growth of the broadband and mobile market in Japan, and give DC Square a unique edge in broadband video offerings. For more information, visit www.dc2.co.jp.

About Brightcove

Brightcove is an online service and Internet Television platform that empowers publishers to market, sell and distribute video directly to consumers. For consumers, Brightcove provides a compelling experience and gives them greater control of TV media. More information about Brightcove can be found at www.brightcove.com.

(1) Informa Media Group, as cited in Variety, 6/2/2004, “Report: Demand for VOD on Rise”

(2) Kagan Research, Q1 2005, “IP-VOD: Competitive Business Models to Cable-Delivered VOD”

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