AskMeNow
OTC Bulletin Board : OWHC

AskMeNow

October 25, 2006 08:00 ET

AskMeNow Selects Jingle Networks to Promote ASKME 27563 on the 1-800-FREE411 Network

IRVINE and MENLO PARK, CA--(CCNMatthews - October 25, 2006) - AskMeNow, a wholly owned subsidiary of Ocean West Holding Corporation (OTCBB: OWHC), today announced a national advertising campaign to promote its ASKME (27563) SMS product with Jingle Networks, Inc., operator of the 1-800-FREE411 directory assistance service.

1-800-FREE411 mobile customers will receive targeted SMS ads promoting an all-inclusive ASKME (27563) intelligent mobile answer service. The offer will include access to all of the information on the Internet including Weather, Directions, Sports Scores, Horoscopes, Stock Quotes, Movie Times & Locations, News, Daily Word/Joke/Quote and Flight and Hotel information -- all for a low, monthly subscription.

1-800-FREE411 is the nation's leading free alternative to the traditional 411 services provided by landline carriers and mobile phone companies. Instead of paying between $1 and $2 for each call, consumers may hear short marketing offers and are then given the opportunity to either respond or to continue with their lookup request. Jingle now accounts for almost three percent of DA calls in the U.S., processing more than 15 million calls per month -- sixty percent of which are placed from a mobile phone.

"The 1-800-FREE411 campaign follows on the heels of our national cable television advertising campaign launched in September," says AskMeNow CEO, Darryl Cohen. "Directory assistance has been a huge driver of mobile initiated questions and with the popularity of Jingle's 1-800-FREE411 service, we believe the ability to ask any question, on any topic will bring additional value and generate a large amount of interest from mobile customers."

"Mobile devices are quickly becoming a mainstream branding channel through which companies can deliver marketing campaigns that generate results far superior to other mass media channels," said John Roswech, Senior Vice President of Sales for Jingle. "Our 1-800-FREE411 service creates an ideal platform for reaching millions of mobile phone users in a targeted, engaging and clutter-free environment. By displaying their ads in conjunction with the requested listing from our FREE411 service, AskMeNow is tapping into this highly interactive medium which directs consumers to their mobile answer service in a targeted, direct response manner."

AskMeNow advertisements will be displayed on the text messages containing 411 listings that have been requested by 1-800-FREE411 users. These SMS ads will direct customers to register for AskMeNow by texting the promotion code 'F411' to ASKME (27563).

About Jingle Networks & 1-800-FREE411

Jingle Networks is creating an exciting new media network through 1-800-FREE411, the nation's leading advertiser-supported directory assistance service, which is revolutionizing the directory assistance industry by offering consumers a free alternative to the high cost 411 services provided by landline carriers and mobile phone companies. 1-800-FREE411 is supported by national and local advertisers who use 1-800-FREE411 as both a branding and direct-response media channel to target messages to callers within the context of a normal-length 411 call. In addition, FREE411.com on the Internet provides consumers with an easy to use Web-based resource for telephone number lookups. For more information, visit: www.free411.com.

About AskMeNow

AskMeNow, a wholly owned subsidiary of Ocean West Holding Corporation, is the easiest, most convenient way to access information on the Internet or from local content from your cell phone or mobile PDA device. The first mobile lifestyle network, AskMeNow utilizes its proprietary technology to offer a natural language based interaction and dynamic content provision platform designed for simple and quick information retrieval. The Company generates revenues through per usage fees and one to one contextual mobile advertising sponsorships. AskMeNow launched officially in November 2005. The Company is based in Irvine, California. Please click on www.askmenow.com for more information.

Forward-Looking Statements

This press release contains certain statements which are not historical or current fact and constitute forward-looking statements within the meaning of such term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements include "the ability to ask any question, on any topic will bring additional value and generate a large amount of interest from mobile customers." Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of the Company or AskMeNow to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such forward looking statements are based on our best estimates of future results, performance or achievements, based on current conditions and the most recent results of the Company and AskMeNow. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms may, will, potential, opportunity, belies, belier, expects, intends, estimates, anticipates or plans which are uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.


Contact Information

  • AskMeNow Media Relations
    Curtis Hougland
    Attention PR
    curtis@attentionpr.com
    (P): 212.204.9215
    or
    AskMeNow Investor Relations
    Matt Bloom
    CJB Group Inc.
    (P): 561.544.4950
    or
    Jingle Networks Media Relations
    Melissa Biles or Jason Mandell
    Free411@launchsquad.com
    (P): 415.625.8555