SOURCE: Ask Your Target Market

Ask Your Target Market

September 08, 2010 15:48 ET Extends Market Research Tool for the Founder Institute Startups

Adeo Ressi Selects AYTM as the Official Market Research Platform for the Founder Institute Program

SAN FRANCISCO, CA--(Marketwire - September 8, 2010) -  Ask Your Target Market, the online, self-service market research platform, today announced that the AYTM platform has been selected as the official market research tool for startups participating in the entrepreneur training program of the Founder Institute.

News Facts:

  • Startups within the Founder Institute program can now leverage industry data from AYTM's market research platform to supplement the weekly curriculum of company-building sessions and confidently graduate the program.
  • With AYTM, early-stage entrepreneurs can find new business opportunities and test concepts for viability with real U.S. consumers before a public launch, giving them an advantage over competitors in their space.
  • Formal market research has traditionally cost more than most new companies can afford and often takes weeks or months to develop, execute and analyze, yet the Founder Institute recognizes the need for affordable and accessible market research for the startup community.

About The Founder Institute:

  • Created by Adeo Ressi, founding member of, the Founder Institute is a technology startup accelerator and entrepreneur training program currently on pace to launch more than 500 companies per year in more than 13 cities worldwide.
  • Headquartered in Silicon Valley, the Institute began its first program in late Spring 2009.
  • As of Summer 2010, the Institute has launched over 180 technology companies and built a network of more than 250 experienced Founder and CEO Mentors worldwide.


  • was founded in 2008 to help startups, entrepreneurs and small businesses uncover new opportunities and calculate market risks.
  • Startups typically can't afford the cost and lack of agility associated with traditional market research.
  • Unlike other online survey tools where you need to find your own respondents, AYTM provides on-demand access to a built-in U.S. consumer panel with abroad range of trustworthy opinions nationwide.
  • Using AYTM, startups no longer have to shoot in the dark and risk joining the 90 percent that fail and can obtain key target market research data, at any time of the day, for as low as $30.
  • Last month AYTM unveiled the capability to use psychographic screening that allows precise targeting of survey respondents that truly represent your target market.

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Adeo Ressi, Founder & CEO of the Founder Institute and
"Market research is a key component in the planning process of a startup. has created an impressive self-service target market research platform that anyone can afford. We are excited to make AYTM the market research tool of choice for our startups and now strongly encourage Founder Institute companies to utilize it."

Attributable to Lev Mazin, Cofounder & CEO, Ask Your Target Market
" is honored to be selected as the market research tool of choice for the entrepreneurs in training at the Founder Institute's 13 worldwide locations. The Founder Institute is shaping future generations of entrepreneurs and putting them on the fast track to success."

About The Founder Institute
The Founder Institute is a technology startup accelerator and entrepreneur training program currently on pace to launch over 500 companies per year in over 13 cities worldwide. All program stakeholders, including the participating founders and CEO Mentors, share in the equity generated by companies formed in the program. Founded in 2009, the Institute aims to globalize Silicon Valley by launching over 1000 meaningful and enduring technology companies per year in over 30 cities. For more information, visit

About Ask Your Target Market:
Ask Your Target Market gives you serious market research at silly prices. For those who cannot afford the money and time associated with traditional market research, AYTM is your online, self-service market research platform with a built-in U.S. consumer panel. Founded in 2008, AYTM was created to break down the cost barrier keeping targeted market research inaccessible to the vast majority of small businesses, entrepreneurs and marketers. For more information or to create your own market survey, visit

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