SOURCE: ASP Technology, Ltd.

ASP Technology, Ltd.

January 06, 2011 07:00 ET

ASP Technology, Ltd. Unveils Anti Sleep Pilot at 2011 International CES

Portable In-Car Driver Safety System Combines Patented Technology, Advanced Sleep Science Research, and Danish Engineering to Prevent Fatigue-Related Traffic Accidents

LAS VEGAS, NV--(Marketwire - January 6, 2011) - 2011 International CES -- ASP Technology, Ltd., inventors of the world's most innovative and affordable in-car systems for monitoring driver alertness levels to prevent fatigue-related traffic accidents, today announced Anti Sleep Pilot® (ASP), a portable in-car active safety device that scientifically measures driving fatigue, which according to the AAA Foundation for Traffic Safety is a factor in nearly 17 percent of all fatal traffic accidents. ASP Technology is making its North American debut at the 2011 International Consumer Electronics Show taking place Jan. 6-9 in Las Vegas. ASP Technology will be showcasing Anti Sleep Pilot in the Safe Driver Tech Zone (Booth #2333) in the North Hall of the Las Vegas Convention Center.

Based on more than four years of advanced sleep science research and Danish engineering and design, the Anti Sleep Pilot dash-mounted portable device continually monitors the conditions that affect a driver's fatigue level. The active safety system uses the patented Anti Sleep Pilot algorithm to calculate driver fatigue in real time. Unlike solutions offered by a limited number of luxury car makers, Anti Sleep Pilot is not designed to wake up a driver once the driver has fallen asleep, as this is often too late to prevent accidents; rather, Anti Sleep Pilot helps drivers to completely avoid getting into dangerous situations caused by tiredness. Anti Sleep Pilot is a breakthrough product that prevents the drowsy-driving problem by helping drivers stay alert by constantly calculating their personalized driving fatigue level using 26 different input parameters, including reaction times from touch-tap tests, which also serve to maintain alertness. Anti Sleep Pilot then works as an alarm, alerting drivers to take a preventive rest break when they are about to reach a critical driving-fatigue level, and offers the potential to prevent accidents and save thousands of lives each year.

According to a study released by the AAA Foundation for Traffic Safety titled, "Asleep at the Wheel: The Prevalence and Impact of Drowsy Driving," more than one in four drivers admits to having driven when they were "so sleepy that they had a hard time keeping their eyes open" and nearly 41 percent of drivers admit to having "fallen asleep or nodded off" while driving at some point in their lives, including 11 percent within the past year and 3.9 percent in the past month.

"Drowsy driving is as dangerous as driving under the influence of alcohol," said Troels M. Palshof, CEO and founder, ASP Technology, Ltd. "We have all experienced occasional drowsiness or fatigue while driving, and the longer we drive in that condition the greater the risk of causing serious driving accidents. Anti Sleep Pilot is the only aftermarket detection and prevention device available today that can scientifically determine a driver's fatigue level, maintain his or her alertness during the drive, and assess when that driver must take a preventive break before a critical fatigue level becomes dangerous."

Anti Sleep Pilot affixes to any car's dash with a magnetic mount, it measures two inches in diameter and has the following built-in features:

  • Accelerometer -- registers the movements of the car;
  • High-precision clock -- measures driving and reaction times;
  • Sound sensor -- automatically adjusts the volume to suit the noise levels in the automobile;
  • Touch sensor -- ensures safe and easy use of the product while driving;
  • Intelligent on/off button -- the magnetic base acts as an on/off button to save battery life when not in use;
  • Battery-operated -- Anti Sleep Pilot uses a standard AAA battery, so it does not rely on an in-car charger while the car is driven.

The sensors take into consideration the movement of the car, the time of day and the ambient noise to determine how loud the beeps' warning sounds should be. Anti Sleep Pilot emits sound and light signals to interact with the driver and inform him or her when it is time for a preventive break.

"If we are to reduce the number of road-traffic accidents related to fatigue and lack of sleep, motorists must be advised to take breaks and avoiding driving while tired," said Ole Nørregaard, sleep scientist and consultant, ASP Technology, Ltd. "Anti Sleep Pilot uses the most advanced sleep science research and technology to warn drivers when they are too tired to drive, based on a customized risk profile, and recommends when drivers should take a break and for how long, which ultimately promotes safer driving conditions."

Anti Sleep Pilot MSRP is $249.99 and available for preorder at http://www.antisleeppilot.com/en/pre-order.

For more information on the AAA Foundation for Traffic Safety study released in November 2010, "Asleep at the Wheel: The Prevalence and Impact of Drowsy Driving," including the full report and fact sheet, please visit www.AAAFoundation.org.

About ASP Technology, Ltd.
ASP Technology, Ltd. is a Danish entrepreneurial company. Since 2006 the company has worked intensively to develop a scientifically based solution that can avoid the problem of driving fatigue. The solution is fully developed and tested in practice and has been available in the Danish market since October 2010. For more information, please visit http://www.antisleeppilot.com.

Contact Information

  • Media Contact:

    Susan Donahue
    Skyya Communications for ASP Technology, Ltd.
    (646) 454-9378
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