SOURCE: Aspect


April 17, 2012 08:00 ET

Aspect Develops Tablet Application to Bring Mobile Connectivity to Mazda Owners in Canada

Mazda Connect Application Has Dealer Locator and Owner's Manuals That Give Mazda Deeper Customer Engagement and an Improved User Experience

CHELMSFORD, MA--(Marketwire - Apr 17, 2012) - Aspect, a leading provider of customer contact and Microsoft platform solutions, today announced its role in the development of a tablet application designed to provide an improved user/consumer experience, as well as drive a deeper service experience between Mazda Canada and their customers. Mazda Connect provides customer features such as a dealer locator, vehicle owner's manuals and instant connection into social media platforms. The bi-lingual application was a driving factor in Mazda having the best December sales ever in the history of Mazda Canada.

The application was created as a part of a Mazda promotion for dealerships across Canada. Customers who purchased a Mazda vehicle during the month of December received a tablet preloaded with the Aspect-developed Mazda Connect application. Mazda's goal with the promotion was to educate consumers on SKYACTIV TECHNOLOGY, a suite of technology aimed at improving driving performance and fuel efficiency.

"After the success of a similar application for Mazda Mexico, we knew Aspect had the ideas and expertise to help us connect with our Canadian customers and ensure they are getting the best user experience possible," said Krista Kelly, manager of brand communications, Mazda. "With the breadth of knowledge and innovation they continuously deliver, Aspect is a trusted partner that we can rely on."

By focusing on the user experience, the Aspect Digital team creates digital communities and mobile applications for companies that provide immersive, interactive brand experiences for their end users. By starting with a comprehensive understanding of the uniqueness of individual users, Aspect's digital solutions help companies looking to sustain deeper engagement with their customers.

"As we continue to expand on our mobile products and unified communications solutions, it was a rewarding experience to help Mazda offer a unique application to educate customers on their technology," said Manish Chandak, vice president of Professional Services, Aspect. "Aspect's aim is to unite the enterprise with next-generation customer contact solutions so helping Mazda create a deeper engagement with their customers is at the core of what we do."

About Mazda Canada
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships.

About Aspect
Aspect builds customer relationships through a combination of customer contact software and Microsoft platform solutions. For more information, visit

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Aspect, and Aspect Software are either trademarks or registered trademarks of Aspect Software, Inc., in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

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