SOURCE: Aspect Software

May 24, 2007 09:00 ET

Aspect Software Names Lui Simhua as Vice President for Asia Pacific and Middle East Region

New Appointment Will Accelerate Growth Strategy in Asia and Middle East Markets

CHELMSFORD, MA -- (MARKET WIRE) -- May 24, 2007 -- Aspect Software, Inc., the world's largest company solely focused on the contact center, announced the appointment of Lui Simhua as vice president of the Asia Pacific and Middle East region. In this role, Simhua is responsible for continuing to build upon the company's leadership position and directing the development and execution of the aggressive Aspect Software branding and marketing strategy in this region.

"Aspect Software is very committed to helping contact centers in the Asia Pacific and Middle East regions achieve their strategic objectives and I believe Lui Simhua will be a tremendous asset to both Aspect and our customers," said Jim Foy, chief executive officer and president of Aspect. "Aspect continues to expand our customer base and partnerships and Lui's appointment will drive these efforts in the fastest growing region in the world. He has the acumen and leadership skills to take Aspect Software to new heights in Asia Pacific and the Middle East."

Bringing more than 20 years of technology and marketing experience to Aspect Software, Lui has held several senior management positions at various software companies including IBM Singapore, Informix, Cullinet, and S1. During his employment with Informix, Lui had a successful track record of managing a profitable business, overseeing sales, business development, marketing, channel, support and administrative functions. Lui also helped revamp S1's business model, leading to significant business in new emerging markets. Lui holds a bachelor's degree in engineering and business management from McGill University in Canada.

"Aspect Software is a pioneer in the contact center industry with a solid, global reputation for quality product development, delivery and support," said Lui. "Aspect Software has seen tremendous success in the Asia Pacific and Middle East region and I believe there are even greater prospects for the future. I welcome the challenge of expanding the business further by introducing new contact center functionality into this region to enhance company-customer relationships, as well as to continue building our sales channel, both directly and indirectly."

Today Aspect Software has more than 60 channel partners in the Asia Pacific and Middle East region. The company has been positioned in the Leaders quadrant in all three regions analyzed by Gartner Inc. for its 2006 Contact Center Infrastructure Magic Quadrant, which includes Asia Pacific, EMEA and North America. Aspect is also the recipient of the 2006 Asia Pacific Frost & Sullivan Award for Growth Strategy Leadership in the Contact Center Applications Market.

The Asia Pacific and Middle East region continues to be the largest market for Aspect Software for its unified Internet protocol (IP) offering, Aspect® EnsemblePro™ which is available in eight languages, including multi-byte. The company has also recently introduced new products into the region including Aspect® Performance Management™, Aspect® Quality Management™, and the Asterisk Business Edition™ Internet protocol (IP) private branch exchange (PBX) from Aspect Software. In addition, the Aspect® eWorkforce Management™ - Perform module was also just released, which includes localization capabilities for Korean, Japanese, Traditional Chinese and Simplified Chinese.

About Aspect Software

Aspect Software, Inc. founded the contact center industry and is now the world's largest company solely focused on Internet Protocol (IP) and traditional voice-based products and services for customer service, collections, and sales and telemarketing business processes. Each day, Aspect Software powers more than 125 million customer-company interactions at thousands of in-house and outsourced contact centers around the globe. Its trusted Signature product line offers automatic call distributors (ACDs), dialers, voice portals and computer telephony integration (CTI). The company's leading Contact Center Performance Optimization product line provides workforce management, quality management, performance management and campaign management applications. And, its pioneering Unified IP Contact Center product line delivers a comprehensive, multichannel solution. Headquartered in Chelmsford, Mass., Aspect Software has operations across the Americas, Europe, Africa, the Middle East and Asia Pacific. For more information, visit

Note: Aspect, Aspect Software, EnsemblePro, Performance Management, Quality Management, and eWorkforce Management are trademarks or registered trademarks of Aspect Software, Inc., in the United States and other countries. All other trademarks or trade names are the property of their respective owners.

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