SOURCE: Bell Sports

June 02, 2005 08:00 ET

Aspiring "Lords of Dogtown" Get Style, Safety With Tony Hawk Helmet From Bell Sports

SANTA CRUZ, CA -- (MARKET WIRE) -- June 2, 2005 -- When the "Lords of Dogtown" movie hits theaters this week, parents might notice one thing missing -- helmets. As revolutionary and daring as these skaters were, it wasn't foolish bravado that had them riding unprotected. Head protection simply didn't exist.

Today skaters can ride in style and safety with the Tony Hawk Signature Series helmet from Bell Sports. The multi-sport helmet complies with both the US CPSC Safety Standard for bike helmets and ASTM-1492 standard for skate helmets, making sure one helmet will cover kids from bike to board.

Hawk, a 10-time X Games champion, learned the hard way after several hard knocks and now always wears a helmet. "One minute you're up and the next you're on the back of your head," he tells Better Homes and Gardens Magazine. "You need a helmet."

In the past six years, participation in skateboarding has grown by 47 percent (Sporting Goods Manufacturers Association) -- in large part due to Tony Hawk's efforts to promote the sport through tours, events, charities and the development of local skate parks across the country.

The Tony Hawk Signature Series helmet comes in black and matte gray and is available at the suggested retail price of $24.99 at major mass retail locations.

Visit www.bellbikestuff.com for more information on the Tony Hawk Signature Series helmet and other helmets designed to inspire kids to take proper safety measures when they ride.

About Bell Sports

Bell Sports is the world's leading designer and marketer of helmets and accessories in the auto racing, motorcycle, cycling and action sports categories. The company markets helmets and accessories under the Bell, Giro®, Blackburn®, CoPilot™, X Games, West Coast Choppers, Batman, Barbie™, Hot Wheels™ and Fisher Price™ brands. Headquartered in Irving, Texas, the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Limerick, Ireland; and Hong Kong. Bell Sports distributes its products in 45 countries. More information about Bell bike helmets and accessories is available at www.bellbikestuff.com.

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