SOURCE: The Advanced Centre for Plastic Surgery

April 11, 2012 05:13 ET

ASPS Statistics and Orlando Plastic Surgeon Show Increase in Cosmetic Surgery Demand

ORLANDO, FL--(Marketwire - Apr 11, 2012) - According to the most recent statistics from the American Society of Plastic Surgeons (ASPS), cosmetic surgery procedures have increased in demand by 5% since last year to over 13.8 million performed in 2011. With breast augmentation and BOTOX® Cosmetic taking the top spots in procedures demanded for surgical and nonsurgical enhancements, respectively, Dr. James Matas, a Board Certified plastic surgeon in Orlando, says cosmetic surgery has become an increasingly accepted and popular option for patients looking to restore confidence in their appearance. Having seen a similar trend at his practice, Dr. Matas says he attributes much of the recent success in aesthetic treatment to advancements in the techniques and technology of the field as well as a shifting emphasis towards the natural results available from procedures like breast augmentation in Orlando.

At his Orlando plastic surgery practice The Advanced Centre for Plastic Surgery, Dr. Matas provides services in a wide variety of cosmetic surgical and non-invasive procedures ranging from tummy tucks and liposuction to advanced skin care. While procedures like breast augmentation and BOTOX in Orlando have always been popular, he says patients have begun requesting treatments such as these as they continue to dominate both the cultural spotlight and the public eye. Through shows like The Swan and The Real Housewives, Dr. Matas says cosmetic surgery has become a cultural icon for patients looking to enhance their appearance and improve self-confidence, a trend he believes is beneficial when monitored and performed by experienced hands.

"I believe that our society has created a significant interest in the appearance of the female breast, not only with regards to size, but also to an attractive shape. Plastic surgeons are best suited to perform this type of surgery. With a careful evaluation and a procedure performed by a board-certified plastic surgeon, the breast is transformed in its appearance. Even though we have had our issues with breast implants in the past, those used in this country are safe and currently approved by the FDA," says Dr. Matas.

With breast augmentation, Dr. Matas says patients now have a host of surgical techniques and implant options to help them achieve a customized and natural result. He says thanks to innovative developments in incision placement and advancements of silicone implants, plastic surgery can offer patients safe and effective enhancement of the breasts to help augment feminine curves and improve self-esteem. Dr. Matas says mothers are particularly interested in cosmetic procedures at his practice because of the unfavorable effects pregnancy can have on the tightness of the body's skin envelope and the shape of the breast.

"Breast enlargement is the most popular surgical procedure, but breast lift with augmentation is also quite sought after due to the consequences of pregnancy and breastfeeding. Plastic surgeons can help a woman reveal her perceived improved appearance with a positive effect on her self esteem as well," he says.

When it comes to BOTOX® Cosmetic, Dr. Matas says the reason behind its success is simplicity and effectiveness. He says patients can undergo the cost-effective procedure during their lunch break and experience results that can last for months. Dr. Matas says his patients are often looking for a quick, non-surgical boost in their appearance to help reduce the facial lines that show age and decrease the vibrancy of one's skin, for which he says BOTOX® can be the perfect remedy.

"First of all, BOTOX is quite effective in correcting and improving bothersome facial lines. These lines make us look older and not as attractive. With minimal discomfort, reasonable cost, and rare complications, patients are thrilled with the results. I must mention that DYSPORT, a competitor is now also available and works quite well at a lower cost," says Dr. Matas.

Dr. Matas says one of the most valuable side effects of the increase in popularity of cosmetic surgery is that patients are continuing to gain exposure and education about the benefits of aesthetic procedures and how they can help improve one's daily life. However, regardless of their plastic surgery goals, he says patients should be sure to consult with a board-certified plastic surgeon before undergoing any treatment, so as to ensure the safest and best results possible are achieved. Dr. Matas adds that through the combined efforts of dedicated plastic surgeons and informed patients, the future of cosmetic surgery looks bright and rewarding.

"What I expect in the future for these procedures is continued attention to detail by the treating plastic surgeon. A thorough examination and appropriate recommendations are the start of the aesthetic improvement process. In the case of surgical treatments, the procedures should be performed in an accredited facility by a board-certified plastic surgeon to ensure patient safety," he says.

About James A. Matas, MD

Dr. James Matas earned his medical degree from the University of Miami Medical School, after which he completed a general surgery residency at the University of Cincinnati Medical Center and a plastic surgery residency at the Indiana University Medical Center. He is a member of the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery. He has served as Past President of the Florida Society of Plastic Surgeons and currently is the Book Review Editor for the Aesthetic Surgery Journal.

Located at 7300 Sandlake Commons Blvd. Medplex Building A, Suite 100 in Orlando, FL, Dr. Matas' practice, the Advanced Centre for Plastic Surgery, can be reached at (407) 792-0429. He can also be contacted online via the websites or the Dr. James A. Matas - Advanced Centre for Plastic Surgery Facebook page.

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