May 29, 2013 08:00 ET

ASSIA CEO, Dr. John Cioffi, to Present at CommunicAsia on Improving Customer Experience Through DSL and Wi-Fi Management

The 'Father of DSL' and Leading Silicon Valley Entrepreneur to Share His Insights in the Latest Technology Advances and Best Practices for Wi-Fi Offloading and High Speed Internet Access

REDWOOD CITY, CA--(Marketwired - May 29, 2013) - ASSIA, Inc., a leading solutions company for broadband service providers, today announced that ASSIA CEO and Chairman Dr. John Cioffi will deliver a presentation, "Improved Customer Experience through Wi-Fi and DSL Management," at the CommunicAsia exhibition and conference on June 20, 2013, in Singapore. Dr. Cioffi also will participate in a panel discussion, "Challenges of Broadband Provisioning," on June 18 at the conference. ASSIA is an exhibitor at CommunicAsia and plans to showcase its Smart Vectoring and Expresse Wi-Fi solutions in stand BL3-12, on level B2 of the Marina Bay Sands Convention Center.

In his presentation, "Improved Customer Experience through Wi-Fi and DSL Management," Dr. Cioffi will share his unique perspectives on the developments in DSL technology, network diagnostics, and line optimization that are helping to improve the throughput of offloaded cellular networks. Wi-Fi offloading now constitutes the majority of wireless data traffic, and Wi-Fi backhaul is predominately through fixed-line copper. The quality of user experience of virtually all future data traffic critically depends on the management of both Wi-Fi and fixed-line copper networks.

Who: Dr. John Cioffi, CEO and Chairman, ASSIA, Inc.
What: Presentation: "Improved Customer Experience through Wi-Fi and DSL Management"
When: Thursday, June 20, 13:50 - 14:10
Where: Marina Bay Sands, Singapore

In the panel discussion, "Challenges of Broadband Provisioning," Dr. Cioffi will present his insights in lessons learned from fiber deployments; factors other than raw bandwidth that impact fiber network performance; and the optimal business model for fiber network operators and service providers.

Who: Dr. John Cioffi, CEO and Chairman, ASSIA, Inc.
What: Panel Discussion: "Challenges of Broadband Provisioning"
When: Tuesday, June 18, 16:40 - 17:20
Where: Marina Bay Sands, Singapore

About Dr. John Cioffi
Dr. John Cioffi is a 35-year veteran of the broadband industry and sports numerous prestigious awards for his contributions to technology and industry. Prior to founding ASSIA in 2003, he served as founder, CTO and vice president of engineering at Amati before its acquisition by Texas Instruments. Dr. Cioffi held a tenured endowed professorship at Stanford University in the Department of Electrical Engineering from 1985 to 2009, where he is now an active Professor Emeritus with limited ongoing research efforts in broadband access. He has published more than 400 papers and holds more than 100 patents. Dr. Cioffi is a member of the United States National Academy of Engineering and an International Fellow of the United Kingdom Royal Society of Engineering. He is a winner of the Economist Computing and Telecommunications Award (2010), the IEEE Alexander Graham Bell Medal (2010), the IEEE Kobayashi Award (2001), and the Marconi Society's Marconi Prize (2006). He currently serves on the board of Alto Beam and on the Marconi Society Board of Trustees. Dr. Cioffi holds a BSEE from the University of Illinois and a PhD in electrical engineering from Stanford University.

About ASSIA, Inc.
ASSIA, Inc. is a strategic partner and trusted solutions vendor to broadband service providers worldwide. ASSIA solutions enable providers to grow revenues, increase customer satisfaction, improve operational efficiencies, and deliver new multimedia content to the broadband-enabled home. ASSIA has more than 60 million broadband lines under contract with top-tier service providers worldwide and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit

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"ASSIA" is an acronym for "adaptive spectrum and signal alignment."

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