SOURCE: Transpera

April 28, 2008 11:02 ET

Associated Press Selects Transpera to Deliver Mobile News Network's Video and Video Advertising

NEW YORK, NY--(Marketwire - April 28, 2008) - The Associated Press today announced that wireless customers with video-capable phones will be able to view video on the soon-to-be launched Mobile News Network. To deliver this capability, The Associated Press has selected Transpera, a leading provider of mobile video services, which provides the first comprehensive platform to monetize Web video.

The Mobile News Network, scheduled to launch later this quarter, provides mobile users with a single point of access to local, national and international news. The multimedia news service is the first product released by AP's Digital Cooperative, an initiative aimed at finding new digital outlets for the news and information produced by its members. AP announced the creation of the Mobile News Network at its annual meeting.

"Offering high-quality breaking and entertaining video news to consumers on the go is a high priority for the Mobile News Network, and Transpera's technology provides us with the tools to deliver this multimedia-rich experience," said Jeffrey Litvack, AP's global product development director.

"Transpera allows organizations to make online video content available to mobile consumers by building rich, branded video experiences, while giving advertisers the opportunity to capitalize on the lucrative mobile video market by matching their messages with a highly targeted demographic," said Frank Barbieri, founder and chief executive officer of Transpera. Utilizing Transpera's Advertising Platform, (TAP™), media brands can select from differentiated advertising innovations such as mobile banner placements, patent-pending Peek™ pre-roll video units and post roll ad options to customize campaigns and drive engagement.

"We are thrilled by AP's desire to bring their video to mobile," said Barbieri. "Transpera's platform will bring their Web videos to any video-capable mobile phone and enable advertisers to reach this new mobile video audience."

The Mobile News Network will include local news specifically contributed by AP members as well as national, international and content from the AP, such as sports, entertainment, business news, photo galleries and video clips. The network offers participating AP members the ability to generate revenue through local and national advertising.

About The Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP.

About Transpera

Transpera is a leading provider of mobile video services in North America, delivering a complete and innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, Flybridge Capital (formerly IDG Ventures) and First Round Capital Ventures. For more information, visit www.transpera.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

Contact Information

  • Contact:
    Jack Stokes
    AP Corporate Communications
    212.621.1720

    Transpera
    Amy Isenberg
    Amy@Transpera.com
    310.486.4039