SOURCE: Astadia


October 11, 2010 09:00 ET

Astadia Announces New Integrated Marketing Process at Eloqua Experience 2010

Astadia's Vice President of Product Marketing, Pablo Zurzolo, Shares a Compelling Set of Tools to Expand Quantity and Quality of Leads

ADDISON, TX--(Marketwire - October 11, 2010) -  Astadia, the largest pure-play Cloud Computing integrator, will announce an expansive, new Integrated Marketing Process at Eloqua Experience 2010. In launching the package, Astadia, a Platinum sponsor of Eloqua Experience, is also announcing the hiring of Pablo Zurzolo, Vice President of Product Marketing. Pablo has spent over fifteen years in the technology marketplace working with software and hardware vendors to market their products and solutions.

The new DeaLiQ solution set from Astadia combines their years of experience serving over 200 Eloqua customers with best of breed partnerships to help companies make the most of their marketing automation investments. It includes services that target Database enrichment and cleansing, Lead nurturing and campaign management, and finally, Qualification and scoring.

"If you are like most marketing departments, years of bad data from purchased lists, trade show data dumps and legacy CRM solutions make it difficult to segment your database and truly customize and target your message," explains Zurzolo. "This is compounded by single-touch, content-weak campaigns that get you scored leads which marketing considers 'qualified,' but sales still rejects. With our integrated solution set, DeaLiQ, we are putting focus back on the complete marketing cycle."

"DeaLiQ is not about technology," adds Steve Horwitz, Chief Executive Officer, Astadia. "What Pablo is launching goes to the heart of many companies' fundamental business problems with data, leads, and scoring."

Eloqua Experience, Eloqua's global user conference, will take place October 18-20, 2010 at the Hyatt Regency San Francisco.

About Astadia
Astadia improves customer lifecycle management in marketing, sales, and customer service. As the ITX (Cloud Transformation) innovator, we deliver strategic analysis, operational design, technology deployment, and ongoing support for companies moving IT infrastructure or applications to the Cloud.

Not only has Astadia done more implementations than any other integrator, but also our certified technology experts and process improvement consultants have delivered thousands of solutions in more than 30 countries. Our technology partners include, Eloqua, Google, Amazon, Jigsaw, and many more. For more information, please visit Follow us on Twitter at @AstadiaCloud.

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