SOURCE: Astadia

Astadia

March 10, 2011 09:00 ET

Astadia Forecasts Cloud Trends in Telecom Industry Customer Service

FRISCO, TX--(Marketwire - March 10, 2011) -  Astadia, a pure-play Cloud computing integrator and a top salesforce.com partner, today announced it has issued a white paper for the telecommunications industry, Satisfaction as a Service: Leveraging the Cloud to Address the New Telecom Service Environment

Co-authored by Mike Lingo, CTO and SVP, Professional Services, Cory Vander Jagt, VP Product Marketing, ITX and Platform Solutions, and Jon Obermeyer, Director of Marketing, the paper takes a forward look at ways that customer service leaders in the telecommunications field can benefit directly from Cloud technology adoption.

Drawing from research and implementation experience, the white paper examines challenges to service including changing customer economics, growing pains from rapid sales, a fixed cost infrastructure and a workforce and talent squeeze, factors the authors view as having a high-likelihood of becoming even more complex in the future. Yet given a full understanding of strategic value, and with the right type of investment and technology adoption, service and support may ultimately benefit the most within the enterprise and contribute far more than has been expected.

"Customers are now in the driver's seat with the carriers, not only demanding more bandwidth at less cost, but also expecting a service experience that is as rich, responsive and interactive as the one they enjoy when they use mobile devices and social media," says Obermeyer. "The good news here is that the telecom providers can use Cloud strategies to absorb large numbers of customers at once, analyze patterns and demand with greater degrees of sophistication and respond with pricing and product offerings that translate into long-term loyalty."

To view an executive summary video and download the white paper, please click here.

About Astadia

Astadia is a leading systems integrator and management consultancy focused on data-driven business process optimization of sales, marketing and customer service organizations. We leverage best-of-breed Cloud technologies from an unparalleled team of strategic partners, including salesforce.com, Google, and Eloqua. Our certified consultants have deployed more than 6,000 projects in over 30 countries around the globe. We build long lasting relationships with our clients, driving business transformation and application rationalization that yields measureable results. For more information, visit astadia.com. Follow us on Twitter at @AstadiaCloud.

Contact Information

  • Media Contact:
    Hannah Plumley
    Astadia
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    1-972-865-2187