SOURCE: Astavita


February 02, 2016 09:00 ET

Astavita, Experts in Natural Astaxanthin, to Showcase Branded Dietary Supplements for U.S. Consumers at Natural Products Expo West 2016

Industry Pioneer to Lead Expansion of Natural Astaxanthin Market

SEATTLE, WA--(Marketwired - Feb 2, 2016) - Astavita, Inc., a Seattle-based provider of high quality dietary supplements containing natural astaxanthin, today announced that the company will be showcasing for the first time two of their most popular branded products, Astavita Sports Endurance & Recovery, and Astavita Healthy Living Antioxidants, during Natural Products Expo West 2016. The show is part of the company's strategic campaign to expand the frontier of the U.S. personal lifestyle and healthcare market related to natural astaxanthin. The world's largest natural, organic and healthy products event is being held March 11-13 at the Anaheim Convention Center, Anaheim, California.

"Our 2016 strategy is focused on leveraging the untapped demand for natural astaxanthin," said Dan Henry, General Manager, Astavita, Inc. "We're prepared to lead the expansion of the market in the U.S. and provide consumers with best in class products."

The Astavita Sports dietary supplement is helping athletes to increase their endurance threshold and accelerate the recovery process during and post-exertion. The astaxanthin ultimate formula works in three steps to improve aerobic efficiency, muscle energy production and extend performance marks. Astaxanthin protects the mitochondria against a decline of membrane function and enhances its efficiency by increasing oxygen consumption without generating additional oxidative damage. Therefore, astaxanthin-containing products can play a central role in enhancing muscle endurance and performance.

Astavita Healthy Living Antioxidants supplement is designed to increase efficient production of energy in the cells and support healthy aging. The key to living a long, active life consists of a healthy diet, exercise and helping to prevent premature aging. Astaxanthin is nature's most potent antioxidant, and the subject of a large and growing number of peer-reviewed scientific studies. The Astavita Healthy Living Antioxidants supplement provides a powerful combination of the natural antioxidants astaxanthin and tocotrienol (a member of the vitamin E family), an ingredient from palm oil extract. This combination of antioxidants can increase the optimal physical performance and improve overall health.

In addition to the branded dietary supplements, the company is also creating a new category of healthcare products with natural astaxanthin and will announce some exciting new products in 2016. 

This year's Expo is expected to feature nearly 3,000 exhibiting companies and more than 70,000 attendees. Visitors can discover more about Astavita's industry leading products based on over 20 years of research and development during Expo hours at Booth #973 in the Supplements Pavilion as well as view three new product offerings in the New Product Showcase.

About Astavita, Inc.
Astavita, based in Seattle, WA, is a health focused company specializing in the development and marketing of high quality dietary supplements and medical foods containing natural astaxanthin. Astavita is committed to the health and well-being of all, and continues to sponsor a significant amount of scientific research on the health benefits and safety of its products.

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