SOURCE: ASTONE

February 20, 2007 18:18 ET

ASTONE Merges With Two Other Agencies to Form West Coast Powerhouse

FRESNO, CA -- (MARKET WIRE) -- February 20, 2007 -- ASTONE, a Fresno-based integrated marketing communications firm, announced today the successful next step in its aggressive growth pattern. In two separate transactions, ASTONE merged with Sacramento-based Crocker/Flanagan and San Diego-based Monday Group. The combined firms, with billings in excess of $27 million and a staff of 50 professionals, will focus on public and private sector clients throughout the Western United States.

"What a thrilling time in our company's history," said Mark Astone, owner of ASTONE and CEO of the merged enterprise. "By joining forces with Crocker/Flanagan and the Monday Group we now have a rich roster of amazing professionals and an unmatched depth of services. We are changing the marketing landscape of the Western United States."

The three highly successful, integrated firms bring distinct strengths to the table. Crocker/Flanagan is known for its award-winning creativity and ability to take clients to new levels in marketing communications. David Flanagan is the executive creative director for the merged enterprise. Monday Group excels in public relations, 3-D animation, search engine optimization, web-to-mobile marketing, and new media. ASTONE boasts a three-decade track record of delivering proven results to clients regionally and nationally. Strategic planning and creative implementation are the long-established backbone of ASTONE.

"This is a perfect combination," stated Scot Crocker, president of the Northern California operations of ASTONE/Crocker/Flanagan. "The firms have similar visions and unique assets that come together to create results for our clients. With our statewide presence, more people and enhanced services, we are poised now more than ever to produce great work for great clients. We are thrilled."

Mark Astone cast a vision long ago to build the firm into the hottest agency on the west coast. Now with offices in three major markets and top-notch talent, the agency is positioned to expand services and its client base. Astone is committed to building a $100 million company and these strategic mergers are part of the overall plan.

"With Monday Group's own tremendous growth, this is exactly the right time for a strategic partnership," said Kimberly Monday, founder of the Monday Group and president of the merged enterprise. "By combining the strengths of our firms, we now offer even greater value and return on investment to our growing list of clients up and down the west coast and around the globe."

With offices in Fresno, San Diego, Sacramento and San Francisco, the extensive capabilities of ASTONE, ASTONE/Crocker/Flanagan and the ASTONE/Monday Group now include cutting-edge marketing, strategic planning, public relations, government affairs, public information, creative design, web hosting, new media, as well as state-of-the-art video and audio production.

About ASTONE

With roots dating back 30 years, ASTONE continues to offer clients cutting-edge advertising, communication and strategic planning solutions through a collection of solid experience, creative thinking and professional leadership. The innovative approach delivers bottom-line results for clients by helping them gain a clear advantage in their marketplace, resulting in more qualified customers and higher sales. Headquartered in Fresno, California with offices in San Diego and Sacramento, ASTONE employs a team of responsive, talented and dedicated professionals and has numerous in-house capabilities that bring added value to each client. More information is available at www.astoneagency.com.

About Crocker/Flanagan

Since 1989, Crocker/Flanagan (now ASTONE/Crocker/Flanagan) has provided clients with successful marketing and communications strategies. The agency represents a diverse range of clientele in corporate, retail, transportation, technology, financial, hospitality, government and nonprofit sectors. For more information visit www.crockerflanagan.com.

About Monday Group

For six years, Monday Group (now ASTONE/Monday Group) clients have benefited from its broad-and-deep service model that eliminates the need to coordinate multiple agencies, while receiving highly effective marketing programs. And whether a client is established within their industry or a new startup, Monday Group offers the strategic and tactical marketing solutions to help them reach the next level. More information is available at www.themondaygroup.com.

Contact Information

  • Media Contact:
    Travis Sheridan
    Director of Public Relations
    (559) 375-7100