Astral Media Inc.

Astral Media Inc.

March 30, 2009 15:14 ET

Astral Media National Day of Caring for Kids Radiothon on April 30th Across Canada

15 Hospitals - 28 Cities - 50 Radio Stations

MONTREAL, QUEBEC--(Marketwire - March 30, 2009) - Astral Media Inc. (TSX:ACM.A)(TSX:ACM.B) today announced that it will host a one-day radiothon for children's health on Thursday, April 30th, in 28 cities and on 50 radio stations across Canada, in support of 15 children's hospitals and health care facilities.

"We have an extensive network of radio stations in Canada and we have always been very involved and supportive of the local communities in the cities where we operate. Organizing this radiothon gives us the opportunity to optimize our national reach for the benefit of sick kids across the country," said Jacques Parisien, Group President of Astral Media Radio and Outdoor. "The capacity of radio to reach people in a real and immediate way is very powerful, so it works very well for fundraising. In the past we have had significant success in hosting radiothons in the majority of our markets and this year we have increased the number of stations involved and the hospitals that benefit. Our people invest a lot of time and energy into making this a successful event and we do so because we really believe in doing what we can in the communities where we live and work."

On April 1, Astral Media will begin a one-month promotional campaign for the radiothon to raise awareness for the day and encourage Canadians to give generously to the Children's hospital in their community. The campaign, created by BOS, will air on 53 of Astral Media's 82 radio stations; on 11 of its 20 television services, its outdoor advertising network in key markets as well as on web banners on the majority of its radio station websites. A microsite will also be launched to communicate details of the radiothon event, offering a point of access to the children's hospitals and radio stations where people can give.

The 50 radio stations involved in the radiothon across Canada have been working with their partner hospitals or health care facility for quite a few months to coordinate and organize the logistics for the day. In many markets, a pre-fundraising initiative called change bandits; change crusaders or banditos launched this week to raise awareness for the radiothon and to begin the process of raising money for local children's hospitals.

In many markets, the radio stations work with Children's Miracle Network, an international non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals and health foundations. Each year, working with 14 Canadian children's hospitals, Children's Miracle Network creates miracles by providing the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind.

List of Radiothon beneficiaries:

The Maritimes: IWK Health Centre(i)
Montreal, Quebec - The Montreal Children's Hospital(i)
Ottawa, Ontario - Children's Hospital of Eastern Ontario (CHEO)(i)
Toronto, Ontario - Toronto Hospital for Sick Children (SickKids)(i)
St. Catharine's, Ontario - Niagara Peninsula Children's Centre (NPCC)
Hamilton, Ontario - McMaster Children's Hospital(i)
London, Ontario - Children's Health Foundation(i)
Winnipeg, Manitoba - Children's Hospital Foundation of Manitoba(i)
Brandon, Manitoba - Children's Hospital Foundation of Manitoba(i)
Vancouver, British Columbia - B.C. Children's Hospital(i)
Kelowna, British Columbia - Kelowna General Hospital (Neo-Natal Unit)
Northern BC benefitting hospitals: Isolate Transport Unit, Radiant Resuscitation
Unit, Shuswap Lake General Hospital and North Coast Health Improvement
B.C. Interior, British Columbia - Vernon Jubilee Hospital, Penticton Regional
Hospital, Kootenay Lake Hospital, Kootenay Boundary Hospital, Queen Victoria
Hospital, Operation Keyhole, R.E.M. Lee Hospital

(i) A part of Children's Miracle Network

List of participating radio stations:
Fredericton, New Brunswick - FOX 105 FM, Capital FM 106.9 and KHJ 1260 AM
Grand Falls, New Brunswick - K93 FM
Woodstock, New Brunswick - EZ Rock 104 FM
Bathurst, New Brunswick - MAX 104.9 FM
Truro, Nova Scotia - Cat County 99.5 FM and Big Dog 100.9 FM
Montreal, Quebec - Virgin Radio 96, CHOM 97.7 and CJAD 800
Ottawa, Ontario - Virgin Radio 106.9 and Star 96
Toronto, Ontario - Virgin Radio 999, 97.3 EZ Rock, and Newstalk 1010 CFRB
St. Catharine's, Ontario - 105.7 EZ Rock, 97.7 HTZ FM and Newstalk 610 CKTB
Hamilton, Ontario - Oldies 1150, Newstalk 820 and 102.9 K-Lite
London, Ontario - 97.5 EZ Rock, BX 93, Newstalk 1290 CJBK and AM 1410

Winnipeg, Manitoba - QX104 and HOT 103
Regina, Saskatchewan - Big Dog 92.7
Brandon, Manitoba - KX96 and 101.1 The Farm
Vancouver, British Columbia - Virgin Radio 953 and AM 650 CISL
Kelowna, British Columbia - Sun 99.9 FM, AM 1150 and 101.5 SILK
B.C. Interior, British Columbia - EZ Rock 1340, EZ Rock 1400, EZ Rock 91.5, All
Hits KBS, EZ Rock 1240, AM 1450, Sun 97.1 FM, EZ Rock 800 and Sun 105.7 FM
Northern British Columbia - CJDC 890, CJFW FM, The Bear 101.5 FM, Energy FM and
The Mix

About Astral Media

Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information, please visit

Contact Information

  • Astral Media Inc.
    Rachel Yates
    Director, Corporate and Institutional Communications
    514-939-5000, extension 3077