SOURCE: Whirled


May 10, 2013 12:00 ET

ASUS Collaborates With Whirled to Create New Video Campaign for VivoBook Touch

Creative Video Agency Whirled Develops Series of Online Videos for Life's Most Touching Moments

LOS ANGELES, CA--(Marketwired - May 10, 2013) - Whirled, the Los Angeles-based creative video agency behind some of the world's most popular viral videos, today announced it has partnered with leading consumer electronics provider, ASUS, to launch the brand's new VivoBook Touch video campaign. Whirled developed and filmed a series of commercials that utilize the VivoBook to take viewers on a journey through some of life's most touching moments. The first spot, "A Mother's Touch," launches today, just in time for Mother's Day and can be viewed here: Additional spots will launch in the coming months.

As part of the campaign, Whirled's team was asked to utilize its ability to humanize technology with emotion in order to create engaging and powerful content that resonates with consumers. The specific goals for the campaign include:

  • Create videos that build emotional brand engagement between consumers and ASUS
  • Organically showcase the product's key features
  • Drive purchase interest in key consumer holidays

"The magic behind the VivoBook lies in its innovative touch capabilities. With this campaign, we wanted to demonstrate power of the human touch," said Kevin Huang, VP of Marketing US at ASUS. "Whirled intuitively understood our objectives and created these touching videos to reach our core audience in a meaningful way."

To enhance recall for the ASUS brand during key consumer spending days, each 60-second video spot will run on YouTube to reach men and women ages 18 to 45, who already use computers in their daily lives.

"Coming up with ways to combine storytelling and emotion with technology is what we love to do. So we were thrilled when Asus asked us to do just that for the VivoBook," said Scott T. Chan, managing partner and creative director of Whirled.

To learn more about Whirled, please visit or connect on Facebook and Twitter.

About Whirled
Whirled is a Los Angeles-based creative video agency that clients such as Google, HBO and Interscope Records turn to create unforgettable brand experiences that emotionally connect with audiences across the globe. Specializing in building long lasting brand affinity and buzz through visual storytelling, Whirled's work has generated more than 100 million global television and online views with the video content it has developed and produced for its clients. For more information, please visit or connect on Facebook and Twitter.

About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world's best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today's digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™ and ZENBOOK™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US $14 billion.

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