SOURCE: White Ops

White Ops

January 06, 2015 09:02 ET

At CES, White Ops Exposes Vast Network of Advertising Fraud

White Ops' Chief Scientist and CEO to Detail the Extensive Ecosystem of Cybercrime in the Digital Advertising World

LAS VEGAS, NV and NEW YORK, NY--(Marketwired - Jan 6, 2015) - White Ops, a pioneer in online fraud detection, today announced that Chief Scientist and Co-founder Dan Kaminsky and CEO and Co-founder Michael Tiffany will be presenting at the International CES (Consumer Electronics Show®) being held January 6-9, 2015 at the Las Vegas Convention and World Trade Center in Las Vegas, NV.

On the heels of the largest bot fraud study of its kind, CES attendees will learn how cyber criminals steal billions of dollars from advertisers by taking advantage of the very same technology advances presented at the show. The ad fraud study was released last month by the Association of National Advertisers (ANA) and White Ops, and forecasted a minimum of $6.3 billion in global losses by advertisers to bots in 2015. A majority of this fraud -- 67 percent -- is perpetrated through the compromise of residential computers. Kaminsky and Tiffany's presentation at CES will explain the collision of cybercrime with one of the Internet's primary economic engines, and provide insight to help eliminate the digital advertising fraud across the entire ecosystem.

The presentation "Eradicating Fraud / Maximizing Digital Spend" will take place on Thursday January 8, 2015, from 10:15 a.m. PST until 11:15 a.m. PST. As part of the Digital Disruption track of the conference, "Eradicating Fraud / Maximizing Digital Spend" will occur at C Space, located at the ARIA hotel on Level 1, Pinyon 5. Kaminsky and Tiffany will cover the following highlighted areas:

  • Rise of the Machines - organized crime and its highly sophisticated attack machine
  • Size Matters - the massive scope of the bot fraud problem, and the specifics of who and what are being targeted and why
  • Meet the Enemy - understand the criminals behind the bots, and the darker community they support and fuel with their profits from advertisers
  • Your Customers are Your Victims - understand the victims -- from home users to massive enterprises -- and how they become unwitting accomplices to ad fraud and other cyber crime
  • Fight Back or Lose More - what can be done to not only stem the tide, but push back the flood

White Ops offers the world's first systematic, massively scalable, continuous anti-fraud solution for accurately isolating and eliminating bot-infected traffic. By applying the frictionless and invisible techniques of Side Channel Analysis across thousands of real-time user session variables, White Ops differentiates between a human and machine-driven request, across the full spectrum of impression and click fraud techniques -- regardless of the sophistication of the bot programmer and their attempts to adapt and evade. This agile and deterministic approach is vastly more advanced and effective than methods generally employed by legacy fraud detection services, which rely largely on historical data and statistical and predictive analysis to estimate bot activity.

The White Ops and ANA bot fraud study is available for download here.

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About White Ops
White Ops is a pioneer in the detection of and systematic defense against bot and malware fraud, providing advertisers and Enterprise businesses with the tools they need to eliminate fraud, raise their bottom lines and ensure the success of their campaigns and the security of their systems and data. White Ops' leading-edge technology combats criminal activity in a significantly different and more comprehensive way than any method currently on the market. White Ops differentiates between bot and human interaction in online advertising and publishing, Enterprise business networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent fraudulent traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals who ultimately profit from it -- an economic strategy that will eventually eradicate this type of fraud. On the Web at www.whiteops.com.

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